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FTD EducaçãoCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product life cycle management, market research, and strategic positioning of products. Proficient in developing communication strategies and sales support materials while analyzing financial feasibility and sales performance.
Highest-signal resume keywords
Product Life Cycle ManagementMarket ResearchStrategic PositioningCommunication Strategy DevelopmentFinancial Feasibility Analysis
About the role
Key responsibilities & impact- Monitor the product life cycle
- Monitor competitor behavior and market trends
- Assess the feasibility of product launches
- Analyze results to identify new opportunities, improvements, and modifications to existing products
- Participate in the launch of new products
- Develop sales communication strategies and promotional approaches
- Define the communication strategy and work with the Communications team to develop sales support materials
- Engage with editorial teams regarding market needs and align product development efforts
- Monitor financial feasibility studies and product pricing
Requirements
What you’ll need- Bachelor’s degree in Public Relations, Communications, Marketing, Tourism, or related fields
- Experience conducting research into the needs of current and prospective customers
- Experience with market research and opportunity assessment
- Experience defining the strategic positioning of products
- Experience planning and managing the product life cycle, from launch through potential discontinuation
- Experience researching new competing products in the market
- Experience analyzing technical documentation and product certifications
- Experience preparing the company’s strategic and operational plans
- Experience analyzing sales performance and results
- Experience defining communication strategies and developing sales support materials
- Experience conducting product benchmarking
- Experience analyzing, establishing, and/or proposing changes to product classification
- Ability to analyze and assess potential synergies within product families
- Ability to communicate market needs to editorial teams and align them with product development
- Experience monitoring financial feasibility studies with support from the Finance team
- Experience conducting product feasibility studies and pricing analyses
Benefits
Comp & perks- Meal or food allowance (Pluxee)
- Transportation allowance
- Life insurance – MetLife
- Pharmacy card
- Health insurance – Bradesco
- Dental insurance – Odontoprev
- Zenklub: Support for your mental health
- Wellhub: Focus on quality of life, health, and well-being, with access to gyms, yoga, Pilates, and dance
- Comprehensive Care Program (chronic conditions)
- Count on Me Program – financial guidance and pension consulting
- Welcoming Family Program: Pregnancy and Adoption
- Extended maternity and paternity leave
- On-site gym with an instructor
- Relaxation breaks: Massage and workplace exercise
- Decompression program – integrative therapeutic practices such as meditation, acupuncture, aromatherapy, and other techniques
- Refer-a-Friend Program
- Birthday day off
- Childcare allowance – for mothers
- Benefits Club (discount coupons)
- Profit-sharing program
- Discount on FTD books
- 50% discount on Digital Graduate Certificate and Postgraduate programs – PUC-PR
- 50% discount on undergraduate and postgraduate programs (on-campus and online) – Católica SC
- Education incentive through the internal Transformar platform, with free online courses
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch AssessmentSales Performance AnalysisProduct BenchmarkingTechnical Documentation AnalysisProduct Classification Changes
Soft Skills
CommunicationCollaborationAnalytical Thinking
Certifications & Qualifications
Bachelor’s Degree in Public RelationsBachelor’s Degree in CommunicationsBachelor’s Degree in MarketingBachelor’s Degree in Tourism
Industry Keywords
Competitor Behavior MonitoringMarket Trends AnalysisSales Communication StrategiesPromotional ApproachesEditorial Team Engagement