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Product Marketing Manager
Hearst HealthCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including positioning, messaging, and go-to-market strategies, while effectively managing content teams and leveraging AI for marketing initiatives. Proven ability to translate complex technical products into clear customer value and build cross-functional relationships.
Highest-signal resume keywords
Product MarketingGo-To-Market StrategyContent DevelopmentGenerative AI ApplicationCross-Functional Collaboration
About the role
Key responsibilities & impact- Turn customer, market, and competitive insight into positioning, value propositions, product messaging, and proof points
- Partner with Marketing and Product leaders on go-to-market plans for new products, major releases, and growth initiatives
- Coordinate launches with Product, Sales, Customer Success, and Support
- Contribute market insight to target audience, product naming, packaging, pricing, and launch-priority decisions
- Set content priorities across product marketing, campaigns, thought leadership, sales enablement, and customer communications
- Manage and develop MOTOR's assigned content team member
- Write or edit high-priority materials aligned with customer needs, brand, and goals
- Create sales tools including pitch materials, battlecards, FAQs, discovery questions, demo narratives, and competitive comparisons
- Help customer-facing teams explain product features, use cases, and value
- Guide the paid media contractor with the VP of Marketing
- Align paid campaigns with launches, messaging, and pipeline goals; review performance and recommend improvements
- Use AI-assisted tools for analysis, ad testing, and reporting with human review
- Own customer communications for product adoption, lifecycle, and renewal messaging
- Support cross-sell, upsell, outbound, and customer campaigns with offers, packaging, proof points, messaging, and content
- Serve as business owner for Salesloft and help shape Storylane product-demo positioning
- Apply AI and automation to research, content, launches, and sales enablement
- Validate sources and product claims, protect confidential information, and track results across marketing initiatives
- Participate in Marketing's AI Center of Excellence
- Take increasing ownership of launches and go-to-market initiatives
Requirements
What you’ll need- At least five years of experience in product marketing, B2B marketing, solutions marketing, or a related go-to-market role
- Experience translating complex software, data, technical products, or product releases into clear customer value
- Track record in positioning, messaging, product launches, content, competitive analysis, and sales enablement
- Strong writing, editing, presentation, analytical, and project-management skills
- Working knowledge of Google Ads, LinkedIn, Bing, or Meta, and experience guiding an agency or contractor
- Experience applying generative AI or automation to marketing work, with validation and human oversight
- Experience managing or coaching a content marketer, writer, agency, or other creative resource
- Ability to build cross-functional relationships, influence stakeholders, and move work forward in a lean organization
- Bachelor's degree in marketing, business, communications, or a related field
- Helpful experience in automotive, fleet, service and repair, parts, data, SaaS, APIs, analytics, or other technically complex B2B markets
- Helpful experience with enterprise or channel sales involving multiple buyers and longer decision cycles
- Helpful experience building or improving product marketing, content, launch, or enablement processes
Benefits
Comp & perks- Hybrid work arrangement
- Full-time employment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PositioningMessagingProduct LaunchesCompetitive AnalysisSales EnablementAnalytical SkillsProject ManagementWritingEditingPresentation Skills
Soft Skills
Influencing StakeholdersBuilding RelationshipsCoaching
Tools & Technologies
Google AdsLinkedInBingMetaSalesloftAI-Assisted Tools
Industry Keywords
B2B MarketingSaaSAPIsAnalyticsAutomotiveFleet ManagementService and RepairContent Marketing