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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in SMB product marketing and go-to-market strategies, with a strong focus on product commercialization, campaign development, and stakeholder management. Proven ability to leverage analytics and drive alignment across cross-functional teams to enhance product adoption and merchant engagement.
Highest-signal resume keywords
SMB Product MarketingGo-To-Market StrategyProduct CommercializationCampaign DevelopmentStakeholder Management
About the role
Key responsibilities & impact- Define and scale the go-to-market operating model for SMB Financial Services
- Refine launch frameworks, planning processes, governance, and cross-functional operating rhythms for product commercialization
- Partner with Product Management to incorporate customer, market, and commercial insights into product marketing
- Lead go-to-market planning and execution for new products, features, and strategic initiatives
- Drive alignment across Product, Marketing, Sales, Analytics, Operations, Risk, Compliance, and Customer Support teams
- Develop product positioning, messaging, and value propositions communicating merchant value
- Create strategies driving merchant acquisition, activation, engagement, retention, and portfolio growth
- Define and monitor KPIs related to campaign success, product adoption, customer engagement, and business performance
- Build relationships with internal stakeholders and external partners, including financial institutions, card networks, fintechs, and strategic partners
Requirements
What you’ll need- 10+ years of experience in SMB product marketing, go-to-market, growth, product management, strategy, or related functions
- Proven experience building campaigns, developing collateral, and SMB communications/messaging
- Experience launching and growing financial services, payments, fintech, banking, or lending products
- Direct experience in SMB card marketing preferred
- Strong understanding of product commercialization and SMB campaign practices
- Strong analytical and data-driven decision-making skills
- Strong communication, presentation, and stakeholder management skills
- Ability to influence senior leaders and drive alignment across diverse teams and organizations
- Master’s degree or equivalent professional experience
- Experience launching or managing marketing for credit card, commercial card, lending, or embedded finance products preferred
- Experience marketing products to small and medium-sized businesses preferred
- Experience working with card networks, issuing banks, fintechs, or payments providers preferred
- Experience developing partnership marketing and co-marketing programs preferred
- Experience leveraging analytics, personalization, and AI-driven marketing strategies preferred
Benefits
Comp & perks- Annual incentive opportunity, potentially delivered as a mix of cash bonus and equity awards
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementCampaign DevelopmentData-Driven Decision MakingKPI MonitoringMarket Insights IntegrationMerchant Acquisition StrategiesProduct PositioningFinancial Services MarketingAnalytics UtilizationAI-Driven Marketing Strategies
Soft Skills
Strong Communication SkillsPresentation SkillsInfluencing Senior LeadersRelationship BuildingCross-Functional Collaboration
Certifications & Qualifications
Master’s Degree
Industry Keywords
Financial ServicesPaymentsFintechBankingLendingSMB CommunicationsPartnership MarketingCo-Marketing ProgramsCard NetworksEmbedded Finance