Product Marketing Manager – Launches, Core Platform
Triple Whale 🐳
Posted: 10/21/2026
Staff Product Marketing Manager – Data Security
Proofpoint
Posted: 10/21/2026CloudCyber Security
GTM Data Governance Manager – MDM
LaunchDarkly
Posted: 10/21/2026
Senior Product Marketing Manager, AI Compute
Telnyx
Posted: 10/21/2026Cloud
Senior Manager, Service Marketing – Product Management
Danaher Corporation
Posted: 10/21/2026
Director, Product Marketing
Sonos
Posted: 10/21/2026Senior Product Marketing Manager, AI
Triple Whale 🐳
Posted: 10/21/2026
Senior Principal / Director, GTM Strategy – Consumption Operations
Cloudflare
Posted: 10/21/2026Cloud
Product Marketing Manager
Abnormal Security
Posted: 10/21/2026Cyber Security
Principal Product Marketing Manager – Threat Research
Cyera
Posted: 10/21/2026CloudCyber Security
Vice President, Product Marketing
Astronomer
Posted: 10/21/2026AirflowApacheCloudOpen Source
Director of Product Marketing – Services
Cyera
Posted: 10/21/2026Cyber Security
Director, Product Marketing – Marketing Cloud Portfolio Messaging
Salesforce
Posted: 10/21/2026Cloud
Director, Global Product Marketing – Body
Sol de Janeiro
Posted: 10/21/2026
Senior Product Marketing Manager, B2B – Contract
SmartThings
Posted: 10/21/2026
Product Marketing Engineer
Emerson
Posted: 10/21/2026Cloud
Founding Product Marketing Manager
MintMCP
Posted: 10/21/2026
Product Marketing Manager
Hudu
Posted: 10/21/2026
Senior Specialist, Global Product Marketing
Cardinal Health
Posted: 10/21/2026
Product Marketing Manager, Clinical Systems
BD
Posted: 10/21/2026Product Marketing Manager – Launches, Core Platform
Triple Whale 🐳Posted 10/21/2026full-timeRemote • United StatesMid-LevelSenior💰 $115,000 - $125,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing, including launch execution, customer research, and effective messaging. Proficient in creating engaging content such as written copy, videos, and visual assets while managing project timelines and collaboration across teams.
Highest-signal resume keywords
Product MarketingLaunch MarketingProject ManagementCreative Content CreationB2B SaaS Experience
About the role
Key responsibilities & impact- Own the launch calendar and execution for weekly drops and monthly launches
- Coordinate timelines, owners, deliverables, product readiness, and messaging
- Build a recognizable weekly drop program with fresh creative formats
- Feature new capabilities, improvements, and underused existing features
- Partner with product marketers on audiences, customer benefits, and desired actions
- Write copy, record demos, and produce videos, carousels, and simple visual assets
- Collaborate on product reveals, walkthroughs, and shareable launch formats
- Coordinate social, email, in-app messages, and other launch activity with Growth, Lifecycle, and channel owners
- Define launch success metrics, analyze reach, engagement, activation, and adoption, and improve future launches
- Lead product marketing for the platform team in partnership with Product
- Translate technical and behind-the-scenes improvements into customer value
- Own platform positioning and messaging
- Conduct research, gather Sales and Customer Success feedback, and assess competing approaches
- Partner with Lifecycle and Customer Success on communications and education
- Equip customer-facing teams with demos, talk tracks, and FAQs
- Track adoption and feedback with Product
Requirements
What you’ll need- 5+ years of experience in product marketing, launch marketing, integrated campaigns, or a related role
- Experience in B2B SaaS, consumer software, and/or D2C or e-commerce brands welcomed
- Experience taking launches from idea through execution
- Strong creative instincts and ability to create written copy, short-form video, product demos, and visual storytelling
- Active use of AI for research, ideation, content production, and repeatable workflows
- Product marketing fundamentals, including customer research, positioning, and translating features into benefits
- Comfort learning software and demonstrating it through recorded or on-camera content
- Strong project management and collaboration skills
- Ability to manage overlapping timelines, resolve blockers, and drive accountability
- Good judgment about scope and measurement
- Especially relevant: recurring content series, product drops, or creator collaborations
- Especially relevant: marketing to e-commerce operators or working within their tools and communities
Benefits
Comp & perks- Medical coverage
- 401(k) with a company match of up to 3%
- 30 days of paid time off accrued monthly after the first 30 days of employment
- Five sick days
- Nine paid company holidays
- Paid parental leave for eligible employees
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Marketing FundamentalsCustomer ResearchPositioningVisual StorytellingShort-Form Video ProductionCopywritingLaunch ExecutionMetrics AnalysisAI Content ProductionE-Commerce Marketing
Soft Skills
CollaborationCreative InstinctsGood JudgmentAccountabilityProblem Solving
Tools & Technologies
Email Marketing ToolsSocial Media PlatformsVideo Production SoftwareContent Management SystemsAnalytics Tools
Industry Keywords
B2B SaaSConsumer SoftwareD2CE-CommerceIntegrated Campaigns