Director, Product Marketing
Sonos
Posted: 10/21/2026
Staff Product Marketing Manager – Data Security
Proofpoint
Posted: 10/21/2026CloudCyber Security
GTM Data Governance Manager – MDM
LaunchDarkly
Posted: 10/21/2026
Senior Product Marketing Manager, AI Compute
Telnyx
Posted: 10/21/2026Cloud
Senior Manager, Service Marketing – Product Management
Danaher Corporation
Posted: 10/21/2026
Senior Product Marketing Manager, AI
Triple Whale 🐳
Posted: 10/21/2026Product Marketing Manager – Launches, Core Platform
Triple Whale 🐳
Posted: 10/21/2026
Senior Principal / Director, GTM Strategy – Consumption Operations
Cloudflare
Posted: 10/21/2026Cloud
Product Marketing Manager
Abnormal Security
Posted: 10/21/2026Cyber Security
Principal Product Marketing Manager – Threat Research
Cyera
Posted: 10/21/2026CloudCyber Security
Vice President, Product Marketing
Astronomer
Posted: 10/21/2026AirflowApacheCloudOpen Source
Director of Product Marketing – Services
Cyera
Posted: 10/21/2026Cyber Security
Director, Product Marketing – Marketing Cloud Portfolio Messaging
Salesforce
Posted: 10/21/2026Cloud
Director, Global Product Marketing – Body
Sol de Janeiro
Posted: 10/21/2026
Senior Product Marketing Manager, B2B – Contract
SmartThings
Posted: 10/21/2026
Product Marketing Engineer
Emerson
Posted: 10/21/2026Cloud
Founding Product Marketing Manager
MintMCP
Posted: 10/21/2026
Product Marketing Manager
Hudu
Posted: 10/21/2026
Senior Specialist, Global Product Marketing
Cardinal Health
Posted: 10/21/2026
Product Marketing Manager, Clinical Systems
BD
Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in product marketing, including the development of compelling product narratives and strategic insights that drive product positioning and audience engagement. Proven ability to lead cross-functional teams and synthesize complex information into actionable strategies.
Highest-signal resume keywords
Product Marketing LeadershipCross-Functional CollaborationProduct Narrative DevelopmentAudience Insights SynthesisStrategic Communication
About the role
Key responsibilities & impact- Lead the Product Marketing team, processes and cross-functional relationships
- Own the global product/system narrative arc from current positioning to future-state positioning
- Partner with Brand Strategy to develop brand narratives based on new products, audiences and their role in the Sonos system
- Collaborate with Product Owners to develop authoritative product narratives for key hardware and software innovations
- Ensure product narratives include audience insights and system thinking
- Gather and synthesize product, competitive and commercial intelligence to inform narratives, pricing, business cases and investment recommendations
- Maintain narrative coherence throughout the product commercial lifecycle
- Lead the learning agenda and contribute to research execution
- Develop research plans with UX and Insights teams and use findings to inform narratives, audience definitions and product strategies
- Deliver audience and cultural insights on the intelligent home, privacy, home audio and related topics
- Own the product toolkit, including narratives, copy libraries, visual assets, demonstration content, audience insights, and commercial and competitive analysis
- Collaborate with Product, Revenue, Training, Consumer Marketing, Commercial Marketing and Communications teams
- Define clear and measurable KPIs for campaigns, programs and activations
- Leverage performance learnings for future product strategies and positioning
- Partner with creative teams to champion brand-true, product-correct and compelling storytelling
- Provide regional and segment marketing teams with strategic context and baseline assets for local adaptation
- Report directly to the VP of Global Brand Strategy
Requirements
What you’ll need- 15+ years experience in product marketing and delivery of product marketing assets in global, product-led organizations involving both hardware and software elements
- 5+ years managing a product marketing team in a relevant environment
- Demonstrated experience defining, optimizing and deploying process and deliverables with cross-functional teams and stakeholders
- Track record of developing product narratives that inspire breakthrough product demonstration, explanation and onboarding content
- Ability to identify, gather, evaluate, and synthesize product, competitive, audience and cultural intelligence across multiple sources
- Experience integrating audience inputs from multiple sources into a unified strategic point of view
- Proven ability to partner with and inspire creative teams
- Proven ability to simplify process and organizational complexity into clear, action-oriented ways of working for a product marketing team
- Clear, confident communication skills as a manager and across senior leadership and cross-functional teams
- Applicants must be authorized to work for any US employer, both now and in the future
- Sonos is unable to sponsor or take over sponsorship of an employment visa for this role
Benefits
Comp & perks- Medical, Dental, and Vision Insurance
- A 401(k) plan with company matching and immediate vesting
- An Open Time Off policy (OTO)
- 80 hours of sick time upon hire, refreshed annually
- Up to 12 paid holidays per calendar year
- Generous paid leave program for new parents or to care for a family member with a serious health condition
- Short- and long-term disability for your own medical condition
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary Life, AD&D, Accident, and Pet Insurance
- Mental health benefits
- Generous employee discount program
- Sonos Radio HD - on us!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingNarrative DevelopmentCompetitive AnalysisKPI DefinitionResearch ExecutionProcess OptimizationAudience EvaluationCommercial IntelligenceProduct StrategyOnboarding Content Creation
Soft Skills
Clear CommunicationTeam InspirationSimplifying ComplexityStakeholder ManagementCollaborative Leadership
Tools & Technologies
UX ResearchInsights ToolsMarketing AutomationContent Management SystemsData Analysis Tools
Industry Keywords
Global Product MarketingHardware and Software IntegrationIntelligent HomeHome AudioBrand Strategy