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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing for technical audiences, with a strong focus on AI agents and developer-facing products. Capable of leading cross-functional launches and creating compelling technical content that resonates with both technical and executive stakeholders.
Highest-signal resume keywords
Product Marketing ExperienceTechnical Fluency in AI AgentsExceptional Writing and Presentation SkillsCross-Functional Launch LeadershipResearch and Analytical Skills
About the role
Key responsibilities & impact- Own positioning, messaging, and go-to-market strategy for the technical layer of the Cresta AI Agent platform
- Develop the technical buyer narrative and pitch for CIO, CTO, VP Engineering, developers, and digital transformation personas, grounded in primary research
- Enable sales and solutions teams to multi-thread into technical buyers through training, plays, discovery, objection handling, and demos
- Lead technical AI Agent product launches end to end, from narrative design and asset creation through field enablement, measurement, and iteration
- Create differentiated technical content across guides, blog posts, pitch decks, videos, benchmarks, customer stories, and other mediums
- Collaborate with Product, Engineering, and Partnerships to deliver products, training, events, and community programs to technical audiences
- Serve as an external evangelist through webinars, hackathons, and audience-focused content
- Partner with Product and Engineering to bring market, competitive, and customer signal into roadmap prioritization
- Track the competitive landscape and sharpen differentiation against agent-native competitors
Requirements
What you’ll need- 5+ years of product marketing or solutions marketing experience, including time spent marketing to technical buyers, developers, or engineers
- Demonstrated technical fluency: deep understanding of AI agents, comfortable demoing new features, and able to objection-handle technical topics such as evals, context windows, and guardrails
- Proven track record owning positioning and messaging for a platform, API, or developer-facing product
- Experience leading complex, cross-functional launches from strategy through execution
- Exceptional writing and presentation skills, with the range to hold a room of engineers and a room of executives
- Strong research and analytical instincts, and the judgment to turn customer and competitive input into a clear point of view
- Ability to run several priorities at once and apply the right level of effort to each
- Comfort operating with ambiguity and speed, and a bias toward building rather than waiting for a brief
- Preferred: Background marketing AI/ML, LLM, or agent infrastructure products
- Preferred: Experience launching a developer platform, developer ecosystem, or technology partner program
- Preferred: Contact center, customer experience, or CCaaS domain knowledge
- Preferred: Hands-on experience building with agent frameworks, or comfort writing light code
- Preferred: Experience creating a technical certification, academy, or curriculum program
- Preferred: Experience at a hypergrowth startup competing against a better-known incumbent
- Preferred: Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field
Benefits
Comp & perks- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
- Equity
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Positioning and MessagingTechnical Content CreationObjection HandlingMarket ResearchCompetitive AnalysisTechnical Buyer Narrative DevelopmentProduct Launch StrategyAPI MarketingDeveloper Ecosystem DevelopmentLight Coding
Soft Skills
CollaborationCommunicationAdaptabilityPrioritizationJudgment
Tools & Technologies
Cresta AI Agent PlatformWebinarsHackathonsTraining ProgramsCustomer Stories
Certifications & Qualifications
Technical Certification Program Development
Industry Keywords
AI/MLLLMAgent InfrastructureContact CenterCustomer ExperienceCCaaSHypergrowth StartupDeveloper Platform