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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and solutions marketing with a focus on Travel & Hospitality and Telecommunications. Proven ability to develop strategic content, execute go-to-market strategies, and leverage data-driven analysis for market positioning.
Highest-signal resume keywords
Product Marketing ExperienceSolutions Marketing ExperienceCross-Functional Project ManagementData-Driven Market AnalysisExcellent Communication Skills
About the role
Key responsibilities & impact- Own the development and continuous refinement of Cresta’s positioning and messaging for Travel & Hospitality, Telecommunications, and additional verticals
- Build a repeatable vertical playbook covering industry narratives, personas, use cases, proof points, and enablement
- Establish Cresta as a thought leader through strategic content, industry events, analyst engagement, and customer storytelling
- Develop and maintain deep buyer personas for each covered vertical
- Partner across product, sales, solutions, and marketing to execute industry-specific go-to-market strategies
- Bring new product capabilities and innovations to market through an industry lens
- Lead vertical launches and create sales enablement and supporting materials
- Use data-driven analysis of wins and losses to influence roadmap priorities, positioning, and vertical investment
- Balance strategic thinking with hands-on execution to solve open-ended problems
Requirements
What you’ll need- At least 7 years of product marketing or solutions marketing experience, including meaningful time in an industry or solutions marketing role at a company with a mature, multi-vertical go-to-market motion
- Demonstrated experience covering multiple industries simultaneously, including building repeatable vertical frameworks and ramping quickly on new industries
- Domain knowledge and experience marketing to at least one of Travel & Hospitality or Telecommunications
- Experience managing cross-functional or cross-team projects
- Excellent communication skills and comfortable presenting in executive-level settings
- Excellent research skills and experience producing data-driven market analysis
- Bachelor’s degree in Marketing, Business Administration, a related technical field, or equivalent practical experience
- Preferred: Experience in software categories related to contact centers, customer experience, and AI Agents
- Preferred: Experience marketing to Home Services, Utilities, or Retail
- Preferred: Experience in hypergrowth scale-ups
Benefits
Comp & perks- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
- Equity
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market AnalysisGo-To-Market StrategyBuyer Persona DevelopmentSales EnablementVertical Framework Development
Soft Skills
Strategic ThinkingHands-On ExecutionProblem SolvingPresentation Skills
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration
Industry Keywords
Travel & HospitalityTelecommunicationsCustomer ExperienceContact CentersAI AgentsHome ServicesUtilitiesRetailHypergrowth Scale-Ups