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Posted: 10/21/2026Staff Product Marketing Manager – Data Security
ProofpointCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing strategic positioning and messaging for data security solutions, with a strong focus on GTM strategy and sales enablement. Proven ability to analyze market trends and translate complex technical concepts into customer-centric messaging for diverse audiences.
Highest-signal resume keywords
Product Marketing ExperienceGTM Strategy LeadershipData Security ExpertiseMarket Analysis SkillsExcellent Communication Skills
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop strategic positioning and messaging for Proofpoint’s data security portfolio, including DLP, DSPM, ITM, and data security for AI
- Own GTM strategy and launch planning for new data security capabilities
- Partner with product, sales, channel, and demand teams to drive awareness, pipeline, and adoption
- Create content across solution briefs, web pages, presentations, webinars, demo scripts, blogs, and customer-facing materials
- Build sales and partner enablement, including playbooks, battlecards, objection handling, discovery questions, competitive guidance, and talk tracks
- Track market, buyer, and competitive trends across DLP, insider risk, cloud data security, and adjacent data protection categories
- Serve as a data security subject matter expert in sales trainings, customer briefings, field events, analyst conversations, webinars, and executive presentations
- Partner with product and field teams to translate customer insights, use cases, and adoption patterns into sharper messaging, stronger launches, and more effective GTM
Requirements
What you’ll need- 12+ years in product marketing for cybersecurity, data security, DLP, DSPM, insider risk, email security, endpoint security, cloud security, or related enterprise software
- Strong understanding of data security use cases across DLP, DSPM, ITM, endpoint, email, cloud, SaaS applications, AI tools, data classification, policy management, compliance, and incident response
- Proven ability to translate complex technical capabilities into clear, customer-centric messaging for security, risk, compliance, IT, and executive audiences
- Experience leading GTM strategy, launches, sales enablement, and campaign planning for enterprise security solutions
- Strong market and competitive analysis skills
- Excellent communication and presentation skills across executive briefings, analyst conversations, webinars, customer meetings, and industry events
- Collaborative, analytical, and execution-focused, with the ability to influence cross-functional teams and drive measurable business impact
- A bachelor’s degree is required
- A technical concentration or MBA is a plus
Benefits
Comp & perks- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
- Flexible time off
- Comprehensive well-being program
- Two paid Wellbeing Days per year
- Two paid Volunteer Days per year
- Three-week Work from Anywhere option
- Variable compensation and/or equity may be available
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data Loss Prevention (DLP)Data Security Posture Management (DSPM)Incident ResponsePolicy ManagementCloud SecurityEmail SecurityEndpoint SecuritySaaS ApplicationsData ClassificationCybersecurity
Soft Skills
CollaborativeAnalyticalExecution-FocusedInfluencing Skills
Tools & Technologies
Sales Enablement ToolsContent Creation ToolsWebinar PlatformsPresentation Software
Industry Keywords
CybersecurityData SecurityEnterprise SoftwareComplianceRisk Management