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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a strong focus on positioning, messaging, and go-to-market strategy for B2B SaaS products. Capable of creating impactful enablement materials and collaborating effectively with cross-functional teams to drive customer adoption and market expansion.
Highest-signal resume keywords
Product Marketing ExperienceGo-To-Market Strategy OwnershipB2B SaaS ExpertiseEnablement Material CreationCompetitive Intelligence Analysis
About the role
Key responsibilities & impact- Shape product positioning and messaging across products, buyer personas and use cases
- Lead product launches and go-to-market initiatives from positioning and launch planning through sales readiness, adoption and performance measurement
- Create sales and customer success enablement materials, including pitch decks, demo narratives, competitive battlecards, objection-handling guides and training
- Track competitors and market trends and use customer feedback and win/loss insights to shape positioning
- Develop case studies, use cases and proof points demonstrating product value
- Create messaging and enablement that drive customer adoption and expansion across the Opensend platform
- Partner with Product, Sales, Demand Generation and Customer Success on product stories for campaigns, website content and partner marketing
- Help shape go-to-market strategy as Opensend expands its product suite and enters new markets
- Connect product innovation to market opportunity through clear stories, defined audiences and measurable business impact
Requirements
What you’ll need- Five or more years in product marketing, including three or more in B2B SaaS
- Strong positioning and messaging skills, translating complex technical products into clear, compelling value propositions
- Proven experience owning go-to-market strategy, from positioning and launch planning to sales enablement and adoption
- Experience creating enablement materials, including pitch decks, competitive battlecards and product collateral
- Strong understanding of B2B buyer journeys, customer personas, competitive landscapes and market dynamics
- Excellent writing, storytelling and presenting skills
- Ability to explain technical products to technical and nontechnical audiences
- Comfortable leading a training session or recording a video
- Experience collaborating with Product, Sales, Demand Generation and Customer Success teams
- Analytical, self-directed approach with ability to prioritize, measure impact and execute in a fast-paced environment
- Experience in martech, adtech or data-driven marketing platforms, especially those sold to ecommerce and DTC marketers or their agencies
- Familiarity with Shopify, Klaviyo and related marketing technology ecosystems
- Experience launching new product lines, entering new markets or defining new product categories
- Experience leading competitive intelligence, win/loss analysis or customer research that shaped positioning and go-to-market strategy
- Experience at a high-growth B2B SaaS company
Benefits
Comp & perks- Equity and benefits follow the approved offer framework
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
PositioningMessagingSales EnablementMarket AnalysisCustomer PersonasProduct Launch PlanningCase Study DevelopmentData-Driven MarketingWin/Loss AnalysisEcommerce Marketing
Soft Skills
Excellent WritingStorytellingPresentation SkillsCollaborationAnalytical Thinking
Tools & Technologies
ShopifyKlaviyoMarketing Technology EcosystemsAdtech PlatformsMartech Platforms
Industry Keywords
B2BSaaSCustomer SuccessDemand GenerationProduct Innovation