Product Marketing Manager
Avalon Healthcare Solutions
Posted: 10/20/2026SFDC
Product Marketing Manager
Pluralsight
Posted: 10/20/2026
Senior Manager, GTM Analytics, Strategy
Rubrik, Inc.
Posted: 10/20/2026
GTM Associate
Omnea
Posted: 10/20/2026Product Marketing Manager
Avalon Healthcare Solutions
Posted: 10/20/2026SFDC
Chief Product Marketing Officer
Krush
Posted: 10/20/2026
Senior Product Marketing Manager, Field Enablement
Nerdio
Posted: 10/20/2026AzureCloud
Staff Community Product Marketing Manager – Trust & Safety
Reddit, Inc.
Posted: 10/19/2026
Go-to-Market Manager
Perseus Group, Constellation Software
Posted: 10/19/2026
Product Marketing, New AI Verticals
Savvy Wealth
Posted: 10/19/2026
Head of Product Marketing – AI Gateway
Axway
Posted: 10/19/2026
Staff Product Marketing Manager – Provider Experience
Headway
Posted: 10/19/2026Staff Product Marketing Manager – Patient Growth
Headway
Posted: 10/19/2026Staff Product Marketing Manager – Provider Growth
Headway
Posted: 10/19/2026
Senior Product Marketing Manager – Lifecycle & Customer Communications
Caribou
Posted: 10/19/2026SQLTableau
Senior Manager – GTM Applications
Zenity
Posted: 10/19/2026AWSAzureBigQueryCyber SecuritySQLTableau
Product Marketing Specialist
Loadsmart
Posted: 10/19/2026
Product Marketing Manager
Mobility
Posted: 10/19/2026
Product Marketing Intern
H&R Block
Posted: 10/19/2026
ISM System Leader
GE Vernova
Posted: 10/19/2026ERPPMP
Product Marketing Manager
Avalon Healthcare SolutionsCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product marketing strategies, including go-to-market plans and sales enablement tools, specifically within the healthcare technology sector. Proven ability to synthesize market intelligence and customer feedback into actionable marketing recommendations and materials.
Highest-signal resume keywords
Product Marketing ExperienceHealthcare IT KnowledgeGo-To-Market Strategy DevelopmentMicrosoft Office ProficiencyCRM Experience
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop and execute product go-to-market strategies for new solutions
- Support product launch planning and execution
- Develop business cases with Product Management and quantify market opportunities for build, buy, or partner approaches
- Develop and maintain positioning statements, messaging frameworks, and buyer personas/Ideal Client Profiles by product and segment
- Develop and execute product marketing plans, sales tools, and content across Avalon's Diagnostic Intelligence product portfolio
- Conduct competitive and market intelligence and synthesize findings into actionable briefs for Sales and Product
- Create and maintain sales enablement tools, including pitch decks, one-pagers, ROI/value calculators, competitive battlecards, case studies, and objection-handling guides
- Execute product launches through launch playbooks, readiness criteria, cross-functional governance, and go-to-market timelines
- Partner with Content & Website and freelance content-writing support to produce thought leadership assets, web content, and campaign collateral
- Synthesize Voice of Customer input, NPS results, and client feedback into product marketing recommendations, customer advocacy programs, and case studies/testimonials
- Collaborate with Growth & Demand Generation Marketing on messaging, campaigns, ABX programs, and launch activation events
- Track and report product marketing KPIs, including launch timelines, sales enablement adoption, and pipeline/bookings contribution
- Maintain product marketing governance documentation, including the Commercialization Playbook, positioning library, and competitive intelligence repository
- Report to the SVP, Product Marketing & Communications
Requirements
What you’ll need- Minimum 5 years of product marketing experience
- Direct experience in healthcare IT on the vendor/commercialization side, such as health IT software, diagnostics, or healthcare technology vendors selling into health plans, providers, or employers
- Experience solely within a health plan's internal product organization does not satisfy the requirement
- Bachelor's degree (BA/BS) in Marketing, Business, or a related field required
- Proven experience developing positioning, messaging, and go-to-market materials for B2B healthcare technology, diagnostics, or health IT solutions
- Experience with the Pragmatic Marketing Framework or a comparable product marketing methodology
- Strong Microsoft Office skills (Word, PowerPoint, Excel)
- Experience with CRM (Salesforce.com or similar) and a product/market requirements tool
- Excellent written and verbal communication skills
- Ability to translate complex or clinical concepts into clear, compelling commercial narratives
- Experience working with and coordinating oversight of third-party contractors and consultants, such as PR agencies, freelance writers, and market research
- Strong organizational and cross-functional collaboration skills
- Ability to manage multiple concurrent launches and deliverables against deadlines
- Ability to travel up to 25%
- Preferred: Familiarity with health plan, TPA/Broker/ASO, or provider market dynamics
- Preferred: Experience directing contractor or freelance support
- No certification required
Benefits
Comp & perks- Remote work eligibility
- Quarterly travel to Avalon's corporate office in Tampa, Florida
- Travel to industry conferences, Avalon-hosted events, client and prospect visits, and advisory councils
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingMarket IntelligencePositioning DevelopmentMessaging FrameworksSales Enablement ToolsCompetitive AnalysisBusiness Case DevelopmentLaunch PlanningROI CalculatorsVoice of Customer Synthesis
Soft Skills
Excellent Communication SkillsOrganizational SkillsCross-Functional CollaborationAbility to Manage Multiple ProjectsAbility to Translate Complex Concepts
Tools & Technologies
Salesforce.comMicrosoft WordMicrosoft PowerPointMicrosoft ExcelProduct Requirements Tool
Industry Keywords
Healthcare TechnologyHealth ITDiagnosticsB2B MarketingPragmatic Marketing FrameworkHealth PlansTPA/Broker/ASOProduct Marketing GovernanceCommercialization PlaybookClient Feedback