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Senior Manager, Product Marketing – Lifecycle
Honey HomesPosted 10/20/2026full-timeOakland • California • United StatesSenior💰 $160,000 - $190,000 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing, focusing on strategy, segmentation, automation, and measurement to enhance member engagement. Proficient in utilizing AI and automation for personalized outreach and content creation while maintaining strong analytical skills to drive program performance.
Highest-signal resume keywords
Lifecycle MarketingEmail And SMS Campaign ManagementProgram Development From 0→1Analytical SkillsContent Creation And Storytelling
About the role
Key responsibilities & impact- Own lifecycle strategy across the prospect and early member journey
- Build and manage lifecycle programs from MQL to new member, including strategy, segmentation, messaging, content, automation, experimentation, measurement, and iteration
- Own email and SMS tooling and ship programs without waiting on Engineering
- Build MQL nurture, walk-through recovery, post-walk-through follow-up, sign-up abandonment recovery, waitlist activation, new-market communications, partner outreach, newsletters, seasonal campaigns, incentives, and tentpole moments
- Launch 2–3 new programs or meaningful experiments each month
- Build reporting to measure performance, diagnose issues, and determine next tests
- Build and scale the member ambassador program, including outreach, communications, incentives, and payouts
- Use AI and automation to personalize and scale member outreach
- Interview members and turn their stories into content for the website, lifecycle, Sales, Member Success, paid campaigns, social, and PR
- Build and maintain seasonal and topical content showcasing Honey Homes’ expertise, members, and craftspeople
- Support local content and PR opportunities in served communities
Requirements
What you’ll need- 5+ years of experience across product marketing, lifecycle marketing, growth marketing, consumer marketing, or a combination of these disciplines
- Demonstrated experience owning lifecycle programs across email and/or SMS, including segmentation, automation, experimentation, and measurement
- Exceptional writing and storytelling skills, with examples of communications or campaigns personally created
- Strong analytical instincts and experience using funnel and behavioral data to identify opportunities and improve conversion
- Experience building or scaling programs from 0→1 rather than solely operating mature programs
- Comfortable working hands-on in marketing and analytics tools rather than relying exclusively on agencies or other teams for execution
- Excited to use AI and automation as part of everyday workflow
- Experience in a fast-moving startup or similarly high-ownership environment strongly preferred
- Consumer, marketplace, membership/subscription, local-services, or home-services experience is a plus, but not required
- Ability to work in the United States, as indicated by the visa sponsorship question
Benefits
Comp & perks- Equity
- Full health benefits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle StrategySegmentationAutomationExperimentationMeasurementPerformance ReportingMQL NurtureConversion OptimizationAI UtilizationContent Development
Soft Skills
Exceptional Writing SkillsStorytellingAnalytical InstinctsHands-On ExecutionCommunication
Tools & Technologies
Marketing ToolsAnalytics ToolsEmail PlatformsSMS PlatformsContent Management Systems
Industry Keywords
Product MarketingGrowth MarketingConsumer MarketingMembership/SubscriptionLocal Services