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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in product marketing and commercialization strategies within the U.S. defense market, with a strong ability to translate complex engineering capabilities into compelling customer value propositions. Proven leadership in cross-functional collaboration and team development to drive successful product launches and market engagement.
Highest-signal resume keywords
Product Marketing StrategyGo-To-Market StrategyDefense Technology ExpertiseCross-Functional LeadershipMarket Research and Competitive Intelligence
About the role
Key responsibilities & impact- Develop and execute KRUSH Tech's product marketing strategy, initially focused on establishing and expanding its presence in the U.S. defense market
- Define product positioning, messaging, value propositions, and competitive differentiation across advanced hardware and integrated technologies
- Translate complex engineering capabilities into compelling customer benefits for military, government, and industry stakeholders
- Lead market research, customer segmentation, competitive intelligence, and market opportunity assessments
- Identify emerging market requirements, customer needs, and industry trends to inform positioning and commercialization strategies
- Partner with the Chief Product Officer on go-to-market strategies for new and existing products
- Lead product launch planning, market readiness, messaging, and cross-functional launch execution
- Develop commercialization strategies for internationally developed technologies entering the U.S. market
- Establish product marketing frameworks across the full product lifecycle
- Create product presentations, technical marketing materials, competitive positioning resources, and customer-facing content
- Define and track market engagement, product adoption, and go-to-market performance metrics
- Develop understanding of U.S. Department of Defense priorities, acquisition environments, operational requirements, and emerging technology needs
- Collaborate with Business Development and executive leadership to position KRUSH Tech for defense customers, strategic partners, and relevant programs
- Support engagement with military stakeholders, defense contractors, systems integrators, and government organizations
- Incorporate customer and end-user feedback into positioning, messaging, and go-to-market priorities
- Serve as strategic partner to the Chief Product Officer and executive leadership
- Collaborate with Engineering, R&D, Manufacturing, and Business Development across international teams
- Establish a unified product narrative across customer presentations, industry engagements, partnerships, and commercial initiatives
- Provide market insights and competitive intelligence influencing portfolio priorities and strategic decisions
- Build and scale the product marketing function, including structure, processes, tools, and performance expectations
- Develop frameworks for launches, competitive intelligence, market analysis, and customer feedback
- Recruit, mentor, and develop product marketing professionals
- Balance strategic planning with hands-on execution
Requirements
What you’ll need- 12+ years of progressive experience in product marketing, product commercialization, go-to-market strategy, or related leadership functions
- Significant leadership experience within defense technology, aerospace, autonomous systems, advanced electronics, semiconductors, or other technically complex hardware industries
- Demonstrated success developing and executing go-to-market strategies for complex physical products, integrated hardware/software systems, or advanced technologies
- Strong understanding of the U.S. defense market, including military customers, defense contractors, government acquisition environments, and industry partnerships
- Proven experience taking products from market identification and positioning through launch, commercialization, and adoption
- Ability to communicate complex technical concepts and translate engineering capabilities into compelling customer value propositions
- Experience developing market entry strategies, competitive positioning, customer segmentation, and product messaging
- Strong cross-functional leadership experience partnering with Product, Engineering, Manufacturing, Business Development, and executive stakeholders
- Demonstrated ability to build or scale teams, functions, or business capabilities within high-growth or evolving organizations
- Exceptional executive communication, strategic thinking, and stakeholder management skills
- Ability to work effectively with international teams and navigate complex, cross-functional environments
- Willingness to travel domestically and internationally as business needs require
- Candidates must be authorized to work in the U.S. without employer-sponsored visa support, now or in the future
Benefits
Comp & perks- Opportunity to establish and shape the product marketing strategy of a rapidly growing international defense technology company expanding into the United States
- Direct collaboration with executive leadership to influence market positioning, commercialization, and long-term business growth
- Opportunity to build a critical function from the ground up while leveraging an established global organization's engineering expertise, manufacturing capabilities, and resources
- Contribution to advanced technologies addressing complex, real-world defense challenges
- Career growth in a fast-paced, innovative, and mission-driven environment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product CommercializationMarket SegmentationCompetitive PositioningProduct MessagingMarket AnalysisCustomer Feedback IntegrationProduct Launch PlanningPerformance Metrics TrackingStrategic PlanningTechnical Marketing Material Development
Soft Skills
Executive CommunicationStrategic ThinkingStakeholder ManagementTeam BuildingMentoring
Industry Keywords
U.S. Defense MarketMilitary CustomersDefense ContractorsGovernment AcquisitionAerospaceAutonomous SystemsAdvanced ElectronicsSemiconductorsIntegrated Hardware/Software SystemsComplex Hardware Industries