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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and strategy, leveraging market research and data analytics to develop effective marketing plans and collateral. Proven ability to lead cross-functional teams and execute marketing strategies that drive growth and retention across diverse markets.
Highest-signal resume keywords
Product Marketing StrategyMarket ResearchData AnalyticsProject ManagementStrong Communication Skills
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Support Verizon Business Group’s Advanced Solutions product portfolio
- Serve as the marketing organization’s single point of contact and subject matter expert for Advanced Solutions products
- Assist with strategy formulation, collateral creation, review, and related product-support activities
- Lead product and portfolio marketing in partnership with Product Management
- Develop product and portfolio value propositions, customer outcomes and benefits, market differentiation, and channel and digital activation strategies
- Develop launch strategies for new and existing products using market data, customer and prospect analytics, and customer personas
- Partner with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing teams
- Conduct independent marketing research and develop marketing plans
- Create customer collateral and product assets using segmented value propositions
- Develop differentiated positioning to accelerate product revenues and bookings
- Execute marketing strategies driving growth and retention across Global Enterprise, Public Sector, and Business Markets
- Promote cross-sell and upsell opportunities and reinforce cross-portfolio messaging
- Oversee project management for product launches and other marketing activities
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training
- Product Marketing/Strategy experience using market research and/or data analytics
- Experience with marketing collateral and/or sales enablement creation and execution
- Willingness to travel
- Deep understanding of wireline and wireless networks
- Ability to lead teams focused on strategy, execution, and project delivery
- Strong communication skills across stakeholder teams
Benefits
Comp & perks- Medical, dental, and vision insurance
- Short- and long-term disability insurance
- Basic life insurance
- Supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home & auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Other incentives
- Potential premium pay such as overtime, shift differential, holiday pay, and allowances
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Hybrid work arrangement with work from home and a minimum of three days per week in the office
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingCollateral CreationSales EnablementMarket DifferentiationCustomer AnalyticsLaunch StrategiesValue Proposition DevelopmentDigital Activation StrategiesCustomer Persona DevelopmentMarketing Strategy Execution
Soft Skills
LeadershipCollaborationStakeholder Communication
Industry Keywords
Wireline NetworksWireless NetworksGlobal EnterprisePublic SectorBusiness Markets