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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and strategy, leveraging market research and data analytics to develop effective marketing plans and collateral. Proven ability to drive growth and retention through strategic product positioning and cross-portfolio messaging.
Highest-signal resume keywords
Product Marketing ExperienceMarket Research ProficiencyProject Management SkillsData Analytics ExpertiseWireline Connectivity Knowledge
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Support Verizon Business Group’s Advanced Solutions product portfolio
- Act as the marketing organization’s single point of contact and subject matter expert for Advanced Solutions products
- Assist with strategy formulation, collateral creation and review, and related product support activities
- Lead product and portfolio marketing in partnership with Product Management
- Develop product and portfolio value propositions, customer outcomes and benefits, market differentiation, and channel and digital activation strategies
- Use market data, customer and prospect analytics, and customer personas to develop launch strategies for new and existing products
- Partner with Product Management, Sales, Sales Architects, Sales Operations, Field Marketing, Go-to-Market, and other marketing teams
- Conduct independent marketing research and develop marketing plans
- Create customer collateral and product assets using segmented value propositions
- Develop differentiated positioning to accelerate product revenues and bookings
- Execute marketing strategies driving growth and retention across Global Enterprise, Public Sector, and Business Markets
- Promote cross-sell and upsell opportunities and reinforce cross-portfolio messaging
- Oversee project management for product launches and other marketing activities
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
- Product marketing or strategy experience using market research and/or data analytics
- Experience creating and executing marketing collateral and/or sales enablement
- Willingness to travel
- Product lifecycle and/or product placement experience preferred
- Strategic consulting with a business development and marketing focus preferred
- Experience using AI tools preferred
- Experience with wireline connectivity products and understanding of voice connectivity solutions and strategic connectivity products preferred
- Strong project management, analytical, problem-solving, interpersonal, communication, negotiating, and relationship-building skills preferred
- Master’s degree preferred
Benefits
Comp & perks- Medical, dental, and vision benefits
- Short- and long-term disability insurance
- Basic and supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Award-winning total rewards package
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Lifecycle ManagementMarketing Strategy DevelopmentCollateral CreationSales EnablementCustomer Analytics
Soft Skills
Interpersonal SkillsCommunication SkillsProblem-Solving SkillsNegotiating SkillsRelationship-Building Skills
Tools & Technologies
AI ToolsMarket Data Analysis Tools
Industry Keywords
Advanced SolutionsGlobal EnterprisePublic SectorBusiness MarketsVoice Connectivity Solutions