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Product Marketing Manager
Avalon Healthcare SolutionsCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing product go-to-market strategies, positioning, and messaging for B2B healthcare technology solutions. Proficient in synthesizing market intelligence and customer feedback to drive product marketing initiatives and sales enablement.
Highest-signal resume keywords
Product Marketing ExperienceHealthcare IT ExperienceGo-To-Market Strategy DevelopmentPragmatic Marketing FrameworkSales Enablement Tools Creation
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop and execute product go-to-market strategies for new solutions
- Support product launch planning and execution
- Develop business cases with product management and quantify market opportunities for build, buy, or partner approaches
- Develop and maintain positioning statements, messaging frameworks, and buyer personas/Ideal Client Profiles by product and segment
- Develop and execute product marketing plans, sales tools, and content across Avalon's Diagnostic Intelligence product portfolio
- Conduct competitive and market intelligence and synthesize findings into actionable briefs
- Create and maintain sales enablement tools, including pitch decks, one-pagers, ROI/value calculators, competitive battlecards, case studies, and objection-handling guides
- Support end-to-end product launch execution, including launch playbooks, readiness criteria, cross-functional governance, and go-to-market timelines
- Partner with Content & Website and freelance content-writing support to produce thought leadership assets, web content, and campaign collateral
- Synthesize Voice of Customer input, NPS results, and client feedback into product marketing recommendations, customer advocacy programs, and case studies/testimonials
- Collaborate with Growth & Demand Generation Marketing on messaging, campaigns, ABX programs, and launch activation events
- Track and report product marketing KPIs, including launch timelines, sales enablement adoption, and pipeline/bookings contribution
- Maintain product marketing governance documentation, including the Commercialization Playbook, positioning library, and competitive intelligence repository
- Report to the SVP, Product Marketing & Communications
Requirements
What you’ll need- Minimum 5 years of product marketing experience
- Direct experience in healthcare IT on the vendor/commercialization side
- Experience developing positioning, messaging, and go-to-market materials for B2B healthcare technology, diagnostics, or health IT solutions
- Bachelor's degree (BA/BS) in Marketing, Business, or a related field required
- Experience with the Pragmatic Marketing Framework or a comparable product marketing methodology
- Strong Microsoft Office skills (Word, PowerPoint, Excel)
- Experience with CRM (Salesforce.com or similar) and a product/market requirements tool
- Ability to translate complex or clinical concepts into clear, compelling commercial narratives
- Experience working with and coordinating oversight of third-party contractors and consultants
- Strong organizational and cross-functional collaboration skills
- Ability to manage multiple concurrent launches and deliverables against deadlines
- Ability to travel up to 25%
- Experience gained solely within a health plan's internal product organization does not satisfy the requirement
- Required certification: None required
Benefits
Comp & perks- Remote work eligibility
- Quarterly travel to Avalon's corporate office in Tampa, Florida
- Travel to industry conferences, Avalon-hosted events, client and prospect visits, and advisory councils
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingMarket IntelligencePositioning DevelopmentMessaging FrameworksSales Tools CreationKPI TrackingBusiness Case DevelopmentCompetitive AnalysisROI/Value CalculatorsB2B Marketing
Soft Skills
Organizational SkillsCross-Functional CollaborationCommunication SkillsProject ManagementClient Advocacy
Tools & Technologies
Microsoft OfficeSalesforce.comProduct Requirements ToolContent Management SystemsCRM Software
Industry Keywords
Healthcare TechnologyDiagnosticsHealth ITCommercializationVoice of CustomerNPSBuyer PersonasMarket OpportunitiesLaunch ExecutionThought Leadership