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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on enterprise AI agent governance, including strategic positioning, messaging, and product launches. Proven ability to collaborate with technical teams and engage with customers to drive activation and thought leadership.
Highest-signal resume keywords
Product Marketing ExperienceStrong Writing SkillsStrategic PositioningSEO KnowledgeExperience Marketing to CIOs and CISOs
About the role
Key responsibilities & impact- Own how Mintive shows up in the market
- Define category positioning for enterprise AI agent governance
- Set messaging and narrative as the source of truth for what Mintive says, to whom, and why it matters
- Drive product launches end to end, from narrative through release and follow-through
- Support customer activation from beta to broad availability
- Turn customers such as Coursera, Stability AI, and Modern Treasury into case studies and proof
- Establish Mintive’s point of view on agent governance
- Build thought leadership, SEO/AEO, and agency programs
- Build the sales content system and collateral for account executives
- Collaborate with engineers to understand the product and with customers to learn how it is received
- Use Mintive’s coworker agents to scale marketing output
Requirements
What you’ll need- 5+ years in product marketing, ideally with technical or infrastructure products
- Strong writing and storytelling skills
- Ability to understand deep technical detail and create differentiated, jargon-free messaging
- Strategic positioning and prioritization skills
- Agent-native; uses Claude and agents effectively with sound judgment
- Strong organizational skills
- Bias to ship and ability to move quickly
- Track record of positioning a product or category, running a launch, and delivering results
- Familiarity with MCP, AI agents, or enterprise security is nice to have
- Experience marketing to CIO, CISO, and platform/IT buyers is nice to have
- Knowledge of SEO, AEO, editorial calendars, and agency/freelancer management is nice to have
- Experience as an early marketing hire or building a function from scratch is nice to have
- Must be open to working in a hybrid environment in San Mateo or San Francisco offices 3x a week
Benefits
Comp & perks- Meaningful early-stage equity
- Competitive salary
- In-person work in the San Francisco Bay Area
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Launch ManagementTechnical MessagingCategory PositioningCustomer ActivationThought Leadership Development
Soft Skills
Strong Organizational SkillsStorytelling AbilityBias to ShipCollaboration Skills
Tools & Technologies
SEOAEOEditorial CalendarsAgency Management
Industry Keywords
Enterprise AIAgent GovernanceInfrastructure ProductsCIOCISO