Senior Manager, Search & Discoverability
Penn Foster
Posted: 10/21/2026
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Senior Manager, Search & Discoverability
Penn FosterCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and leading integrated search and discoverability strategies, with a strong focus on paid search performance, AI-powered search, and consumer behavior analysis. Proven ability to mentor teams and translate complex search ecosystem changes into actionable recommendations for stakeholders.
Highest-signal resume keywords
Paid Search StrategyGoogle AdsMicrosoft AdvertisingAI-Powered SearchAnalytical Skills
About the role
Key responsibilities & impact- Develop and lead an integrated search and discoverability strategy spanning paid search, AI-powered search, LLMs, and emerging consumer discoverability platforms
- Own paid search strategy and performance, including account structures, bidding, audiences, keywords, queries, budgets, and optimization
- Partner with SEO resources to align paid and organic opportunities and develop a testing roadmap
- Monitor consumer search behavior, search engine results pages, and LLM-based discovery for risks and opportunities
- Analyze search queries, keywords, competitors, audiences, and consumer behavior to identify demand shifts and inform marketing and business strategy
- Partner with Analytics and Measurement teams to improve attribution, incrementality measurement, forecasting, and channel relationship analysis
- Develop forecasts, budgets, and performance targets while identifying acquisition risks and opportunities
- Translate search ecosystem changes into recommendations for marketing leadership and executive stakeholders
- Lead, develop, and mentor a search execution and optimization team
Requirements
What you’ll need- 7+ years in the paid search and discoverability industry
- Experience with Google Ads, Microsoft Advertising, and bid management platforms
- Strong understanding of campaign architecture, audience strategy, and performance optimization
- Working knowledge of AI-powered search experiences, large language models, generative search, and evolving consumer discovery
- Strong analytical skills, including evaluating downstream conversion, revenue, incrementality, and business impact beyond platform-reported metrics
- Experience developing hypotheses, designing tests, interpreting results, and scaling successful strategies
- Strong financial and business acumen, including managing significant budgets and making investment decisions based on expected business outcomes
- Ability to identify ambiguous problems, develop a point of view, and drive work forward without a predefined playbook
- Must reside and perform work within the United States
- Must be willing and able to travel as needed
- Must complete applicable pre-employment screening requirements
- Must complete federal employment eligibility verification through Form I-9
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending accounts
- Generous paid time off
- Sponsored volunteer opportunities
- 401(k) with company match
- Free access to all online programs
- Remote work arrangement
- Occasional travel for team meetings, company events, conferences, and summits
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ArchitecturePerformance OptimizationBidding ManagementAudience StrategySearch Query AnalysisForecastingBudget ManagementIncrementality MeasurementTest DesignRevenue Evaluation
Soft Skills
LeadershipMentoringProblem SolvingStrategic ThinkingCommunication
Tools & Technologies
Bid Management PlatformsAnalytics ToolsMeasurement Tools
Industry Keywords
DiscoverabilityConsumer BehaviorSearch Engine Results PagesLarge Language ModelsGenerative Search