Senior Manager, Search & Discoverability
Penn Foster
Posted: 10/21/2026
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Senior Manager, Search & Discoverability
Penn FosterCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and leading integrated search and discoverability strategies, with a strong focus on paid search, AI-powered search, and performance optimization. Proven ability to analyze consumer behavior and market trends to inform strategic decisions and drive business outcomes.
Highest-signal resume keywords
Paid Search StrategyGoogle AdsAI-Powered SearchAnalytical SkillsBudget Management
About the role
Key responsibilities & impact- Develop and lead an integrated search and discoverability strategy spanning paid search, AI-powered search, LLMs, and emerging consumer discoverability platforms
- Own paid search strategy and performance, including account structures, bidding strategies, audience strategy, keyword and query management, budget allocation, and optimization
- Partner with SEO resources to align paid and organic opportunities and develop a testing roadmap
- Monitor changes in consumer search behavior, search engine results pages, and LLM-based discovery
- Analyze search queries, keywords, competitors, audiences, and consumer behavior to identify demand shifts and inform marketing and business strategy
- Partner with Analytics and Measurement teams to improve attribution, incrementality measurement, forecasting, and channel performance understanding
- Develop forecasts, budgets, and performance targets; identify acquisition risks and opportunities
- Translate changes in the search ecosystem into recommendations for marketing leadership and executive stakeholders
- Lead, develop, and mentor a search execution and optimization team
- Participate in a collaborative, remote, on-camera work environment
Requirements
What you’ll need- 7+ years in the paid search and discoverability industry
- Experience with Google Ads, Microsoft Advertising, and bid management platforms
- Strong understanding of campaign architecture, audience strategy, and performance optimization
- Working knowledge of AI-powered search experiences, large language models, generative search, and changes in consumer discovery
- Strong analytical skills, including evaluation of downstream conversion, revenue, incrementality, and business impact beyond platform-reported metrics
- Experience developing hypotheses, designing tests, interpreting results, and scaling successful strategies
- Strong financial and business acumen
- Experience managing significant budgets and making investment decisions based on expected business outcomes
- Ability to identify ambiguous problems, develop a point of view, and drive work forward without a predefined playbook
- Must reside and perform work within the United States
- Must be willing and able to travel as needed
- Must complete applicable pre-employment screening requirements
- Must complete employment eligibility verification through Form I-9
- Employees are expected to be on camera during meetings unless extenuating circumstances apply
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Generous paid time off
- Sponsored volunteer opportunities
- 401(k) with a company match
- Free access to all online programs
- Remote work arrangement
- Company events, conferences, and summits may be available through travel opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ArchitectureAudience StrategyPerformance OptimizationKeyword ManagementBidding StrategiesTesting Roadmap DevelopmentForecastingIncrementality MeasurementData AnalysisConversion Evaluation
Soft Skills
LeadershipMentoringProblem SolvingCollaborationCommunication
Tools & Technologies
Microsoft AdvertisingBid Management Platforms
Industry Keywords
DiscoverabilityConsumer BehaviorSearch EcosystemMarketing StrategyBusiness Acumen