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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on field marketing strategies across multiple regions, including the US, EMEA, and APAC. Proven ability to manage budgets, pipeline targets, and ROI while leading and coaching field marketing teams.
Highest-signal resume keywords
B2B Marketing ExperienceField Marketing LeadershipMulti-Region Budget ManagementProgram ROI DemonstrationCybersecurity and GRC Knowledge
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Report to the Head of Marketing and sit on the Marketing leadership team
- Lead three regional field marketers covering US Mid-Market, APAC/EMEA Mid-Market, and Startup/SMB programs
- Own GRC Hub and Secure Circle, Sprinto’s CISO peer group
- Bring field programs into the broader ABM motion
- Own global field strategy and pipeline across the US, EMEA, and APAC
- Build annual and quarterly plans aligned with regional sales priorities
- Own sourced and influenced pipeline, budgets, and ROI
- Run conferences, executive dinners, roundtables, and partner-led experiences
- Align with Sales and SDRs on target accounts, meetings, outreach, follow-up, and nurture
- Create community programming that builds membership, engagement, and pipeline
- Coach three regional field marketers and own hiring and headcount planning
- Build reusable execution and reporting playbooks
- Manage vendors and agencies
- Partner with Product Marketing, Marketing Operations, and Finance
- Test new markets, formats, gifting, and activations
- Use AI to improve research, targeting, content, and reporting
- Turn successful experiments into repeatable programs
Requirements
What you’ll need- 8–12 years in B2B marketing
- 5+ years in SaaS field or regional marketing
- 3+ years managing field marketers
- Experience building and leading field marketing teams
- Experience owning multi-region budgets and pipeline targets
- Ability to demonstrate program ROI
- Comfortable building analysis in HubSpot
- Experience running programs in at least two of the US, UK/Europe, Middle East, or India/APAC
- Experience reaching startup/SMB buyers and mid-market or enterprise security, IT, or GRC leaders
- Strong partnerships with Sales, SDRs, and Partners
- Comfortable hosting senior executives and presenting to leadership
- Experience with cybersecurity, compliance, or GRC; practitioner communities or executive peer groups; account-level field programs; or Series B+ companies is an additional perspective
Benefits
Comp & perks- 100% remote work
- Annual co-working allowance
- USD 1,000 annual learning and professional development budget
- Unlimited leave
- Health insurance with coverage up to INR 10 lakh for the employee and family
- Accident protection of an additional INR 10 lakh
- Life insurance worth 3x annual salary
- INR 35,000 workspace setup allowance
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Field Marketing StrategyPipeline ManagementBudget OwnershipProgram AnalysisCommunity ProgrammingEvent ManagementAccount-Based Marketing (ABM)SaaS MarketingMarket TestingAI Utilization in Marketing
Soft Skills
LeadershipCoachingCollaborationPresentation SkillsPartnership Building
Tools & Technologies
HubSpotMarketing Automation ToolsReporting PlaybooksVendor Management SystemsEvent Management Platforms
Industry Keywords
B2B MarketingSaaSCybersecurityComplianceGRCMid-MarketStartup/SMBExecutive Peer GroupsAccount-Level Field ProgramsSeries B+ Companies