Institutional Marketing Lead, VP II
State Street
Posted: 10/22/2026Tableau
Field Marketing Manager – Public Sector
CoreView
Posted: 10/22/2026
Lifecycle Marketing Manager
PlanHub
Posted: 10/22/2026SQL
Senior Marketing Consultant – Personal Lending
Wells Fargo
Posted: 10/22/2026
Operational Marketing Specialist
The Channel Company
Posted: 10/22/2026AWS
Marketing Coordinator
Garney Construction
Posted: 10/22/2026Marketing Specialist
Garney Construction
Posted: 10/22/2026
Interactive Marketing Specialist I – Corporate
Caesars Entertainment
Posted: 10/22/2026
Senior Manager, Marketing Analytics
Match Group
Posted: 10/22/2026SQLTableau
Field Marketing Manager
Linear
Posted: 10/21/2026
Director, Solutions Marketing – Specialty Testing
Labcorp
Posted: 10/21/2026
Senior Marketing Project Specialist
AMN Healthcare
Posted: 10/21/2026
Senior ABM/DBM Marketing Manager
Verizon
Posted: 10/21/2026
Field Marketing Manager
Spin.AI
Posted: 10/21/2026Cyber Security
Marketing Intern
The Kendall Group
Posted: 10/21/2026Senior ABM/DBM Marketing Manager
Verizon
Posted: 10/21/2026Senior Integrated Marketing Manager
Verizon
Posted: 10/21/2026
Global Marketing Specialist, Companion Animal
Skretting
Posted: 10/21/2026
Field Marketer
Clipboard Health
Posted: 10/21/2026
Marketing Intern – Integrated Marketing
Travelers
Posted: 10/21/2026Institutional Marketing Lead, VP II
State StreetPosted 10/22/2026full-timeBoston • Massachusetts • United StatesSenior💰 $110,000 - $188,750 per yearWebsite
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading marketing strategies and executing integrated marketing programs that drive measurable results in the financial services sector. Proficient in managing campaigns, stakeholder collaboration, and compliance with industry regulations.
Highest-signal resume keywords
10–15 Years Marketing ExperienceChannel Marketing ExperienceProject Management SkillsUnderstanding of FINRA and SEC RulesStrong Communication Skills
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Lead the strategy and execution of North America marketing programs with direct, measurable impact on distribution channels and product goals
- Build campaigns and lead marketing efforts for investment themes and State Street Investment Management products, including ETFs, Cash, DC, and DB
- Manage all campaign touchpoints to ensure consistency of messaging and voice
- Develop and update collateral, videos, web content, sales tools, and educational materials
- Use data and business intelligence to create relevant, scalable, repeatable integrated marketing programs and deliverables
- Partner with internal and external stakeholders on product positioning, product materials, capabilities messaging, webinars, web presence, and segmented communications
- Measure and optimize campaigns against KPIs, target audience reach, and ROI
- Manage marketing budgets against marketing plans
- Collaborate with the PR team to create earned media opportunities
- Collaborate with Intermediary and Institutional Sales, Client Enablement, Strategy and Research, Product Development, Business Intelligence, Compliance, and other internal teams
- Report directly to the Head of North America Marketing
Requirements
What you’ll need- Minimum 10–15 years of relevant marketing experience
- Previous channel or product marketing experience required
- Bachelor’s degree, preferably with major in marketing or communications
- Strong understanding of the institutional marketplace and buying criteria of asset owners, financial institutions, consultants, and DB and DC clients
- In-depth understanding of registered product distribution and relevant FINRA and SEC marketing rules
- Familiarity with marketing to broker dealers, RIAs, home offices, and TAMPs
- Proven project management skills, with ability to multitask and prioritize
- Strong verbal and written communication and interpersonal skills
- Demonstrated ability to interact confidently with and influence senior stakeholders
- Excellent relationship-building skills
- Ability to influence and collaborate to drive results
- Strategic thinking and creative approach
- Understanding of CRM and reporting systems such as Salesforce, Adobe, and Tableau
Benefits
Comp & perks- Retirement savings plan (401K) with company match
- Basic life insurance
- Medical insurance
- Dental insurance
- Vision insurance
- Long-term disability insurance
- Optional additional insurance coverages
- Paid vacation leave
- Paid sick leave
- Short-term disability
- Family care leave
- Employee Assistance Program
- Incentive compensation including eligibility for annual performance-based awards
- Certain tax-advantaged savings plans
- Inclusive development opportunities
- Flexible work-life support
- Paid volunteer days
- Employee networks
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing ProgramsCampaign ManagementData AnalysisProduct PositioningKPI MeasurementBudget ManagementSales Tools DevelopmentCollateral DevelopmentWeb Content CreationMarketing Strategy
Soft Skills
Interpersonal SkillsRelationship-BuildingStrategic ThinkingCreative ApproachInfluencing Skills
Tools & Technologies
SalesforceAdobeTableauCRM Systems
Industry Keywords
Institutional MarketplaceRegistered Product DistributionAsset OwnersFinancial InstitutionsBroker DealersRIAsTAMPsDB ClientsDC Clients