Lifecycle Marketing Manager
PlanHub
Posted: 10/22/2026SQL
Institutional Marketing Lead, VP II
State Street
Posted: 10/22/2026Tableau
Field Marketing Manager – Public Sector
CoreView
Posted: 10/22/2026
Senior Marketing Consultant – Personal Lending
Wells Fargo
Posted: 10/22/2026
Operational Marketing Specialist
The Channel Company
Posted: 10/22/2026AWS
Marketing Coordinator
Garney Construction
Posted: 10/22/2026Marketing Specialist
Garney Construction
Posted: 10/22/2026
Interactive Marketing Specialist I – Corporate
Caesars Entertainment
Posted: 10/22/2026
Senior Manager, Marketing Analytics
Match Group
Posted: 10/22/2026SQLTableau
Field Marketing Manager
Linear
Posted: 10/21/2026
Director, Solutions Marketing – Specialty Testing
Labcorp
Posted: 10/21/2026
Senior Marketing Project Specialist
AMN Healthcare
Posted: 10/21/2026
Senior ABM/DBM Marketing Manager
Verizon
Posted: 10/21/2026
Field Marketing Manager
Spin.AI
Posted: 10/21/2026Cyber Security
Marketing Intern
The Kendall Group
Posted: 10/21/2026Senior ABM/DBM Marketing Manager
Verizon
Posted: 10/21/2026Senior Integrated Marketing Manager
Verizon
Posted: 10/21/2026
Global Marketing Specialist, Companion Animal
Skretting
Posted: 10/21/2026
Field Marketer
Clipboard Health
Posted: 10/21/2026
Marketing Intern – Integrated Marketing
Travelers
Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lifecycle marketing and CRM, with a strong focus on HubSpot workflows, email program management, and data-driven decision-making. Proven ability to analyze user behavior and optimize communication strategies to enhance user engagement and retention.
Highest-signal resume keywords
Lifecycle MarketingHubSpot WorkflowsCohort AnalysisEmail Program ManagementBehavioral Program Development
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Define user lifecycle journeys, activation milestones, and progression criteria for general contractors, subcontractors, and suppliers
- Design, build, and optimize HubSpot workflows for onboarding, activation, plan upgrades, retention, and win-back
- Own lifecycle messaging, copy, cadence, and campaign execution
- Partner with Product Marketing and Design on positioning and creative
- Segment and personalize communications by trade, geography, behavior, and plan
- Plan and manage communications across email, in-app messaging, and other effective channels
- Run experiments with hypotheses, success measures, and comparison groups
- Measure activation, repeat usage, retention, and upgrades
- Build and maintain lifecycle reporting, including cohort and funnel analysis
- Communicate findings to Marketing, Product, and leadership
- Lead lifecycle requirements for the planned email platform and user-profile migration
- Partner with Marketing Operations, Product, and Engineering on event definitions, consent and suppression needs, vendor evaluation, and launch validation
- Monitor email engagement, deliverability, and suppression practices
- Audit existing lifecycle programs, workflows, and data availability during the first 90 days
- Launch or improve activation programs for general contractor and subcontractor users
- Establish a lifecycle dashboard with activation definitions and baseline cohort reporting
- Deliver a lifecycle requirements document for the planned migration
Requirements
What you’ll need- Five or more years of experience in lifecycle marketing, CRM, or marketing automation
- Ideally experience in a marketplace, product-led, or SaaS business with a high-volume user base
- Deep, hands-on HubSpot experience, including workflows, lists, properties, segmentation, and the underlying data model
- Strong analytical skills, including cohort and funnel analysis, experiment design, and experience using SQL or a business intelligence tool
- Experience running high-volume email programs, including campaigns and automated sends, with examples of tests run and results improved
- Experience building behavioral and event-triggered programs
- Record of setting lifecycle strategy and personally building, launching, and optimizing programs
- Strong copywriting skills and ability to turn product value into clear, relevant customer communications
- Working knowledge of email deliverability, consent management, suppression practices, and compliance requirements
- Clear communication and ability to work effectively with Marketing Operations, Product Marketing, Product, Engineering, Sales, and Customer Success
- Experience with a customer data platform (CDP)
- Experience with Braze, Iterable, Klaviyo, or a similar orchestration platform
- Experience supporting an email platform migration or implementing new behavioral data and messaging capabilities
- Background in B2B marketplaces, construction, or SMB customers
- Knowledge of email deliverability and compliance requirements
- Candidates must be authorized to work in the United States
- PlanHub is unable to sponsor visas or support employment outside the United States
Benefits
Comp & perks- An awesome culture where you will be empowered, make an impact, and learn a ton
- Remote friendly
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Open time-off policy
- 401(k) plan with a company match
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle StrategySQLExperiment DesignData AnalysisCopywritingEmail DeliverabilitySegmentationEvent-Triggered ProgramsMarketing AutomationUser Engagement Measurement
Soft Skills
Clear CommunicationCollaborationAnalytical ThinkingProblem-SolvingCreativity
Tools & Technologies
HubSpotCustomer Data Platform (CDP)BrazeIterableKlaviyo
Industry Keywords
B2B MarketplacesSaaSConstructionCompliance RequirementsHigh-Volume User Base