Match Group

Senior Manager, Marketing Analytics

Match Group
Posted 10/22/2026full-timeLos Angeles • California • United StatesSenior💰 $220,000 - $230,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in analytics and business intelligence, with a strong focus on team leadership, stakeholder engagement, and data-driven strategy formulation. Proficient in SQL, data visualization tools, and AI adoption to enhance analytical processes and insights.

Highest-signal resume keywords
Team LeadershipSQL ProficiencyData Visualization ToolsStakeholder EngagementAnalytical Rigor

Tech Stack

Tools & technologies
SQLTableau

About the role

Key responsibilities & impact
  • Build, manage, and develop the Emerging & Established Insights analyst team, including hiring, onboarding, coaching, prioritization, and career growth
  • Set the team's analytical and communication standards and establish its operating rhythm
  • Own trend monitoring, first-response investigations, and full-funnel performance narratives across the E&E brand portfolio
  • Surface opportunities and risks across brands and markets and influence strategy through data-driven recommendations
  • Lead complex cross-brand investigations and executive readouts as a player-coach
  • Translate PRISM incrementality, MMM, and HALO model outputs into testing, optimization, and expansion recommendations
  • Partner with Data Science on test design priorities and communicate measurement needs for brands
  • Enforce analytical rigor and consistency across brand stakeholders
  • Own E&E sections of leadership forums, including QMO and WBR, and ad hoc leadership analysis across approximately 17 brands
  • Frame insights around business impact, trade-offs, and recommended actions
  • Serve as senior analytics partner to E&E brand and PMG leads, owning weekly and monthly delivery cadences
  • Interface between Marketing Analytics and Marketing, Product, Finance, PRISM, and BI/Ops teams
  • Establish standardized frameworks, playbooks, and metric definitions across 46 brand/market combinations
  • Champion AI adoption and coach the team on using AI in daily work
  • Partner with BI/Ops and Measurement to automate manual work and maintain symmetric E&E and Tinder operating models

Requirements

What you’ll need
  • Bachelor's, Master's, or equivalent experience in a quantitative field
  • Significant experience in analytics, business intelligence, or data analysis
  • Experience leading, coaching, or mentoring analysts
  • Prior or emerging people-management experience; Director-level equivalent requires a track record of managing analysts and ideally managers
  • Experience owning senior stakeholder relationships in a fast-paced, high-ambiguity environment
  • Proven ability to build, coach, and retain a high-performing analytics team
  • Strong SQL skills
  • Proficiency with data visualization and BI tools such as Tableau, Mode, Hex, or Databricks
  • Strong understanding of funnel analysis, cohort analysis, and behavioral analytics
  • Working knowledge of experimentation and incrementality concepts
  • Active use of AI tooling for analysis, drafting, synthesis, and repeatable workflows
  • Ability to connect data insights to brand and portfolio strategy and outcomes
  • Experience influencing stakeholders and shaping decisions through analytics
  • Understanding of marketing, product, and revenue dynamics
  • Excellent communication and executive presentation skills
  • Ability to translate complex analysis into clear, actionable insights and compelling narratives
  • Proven ability to lead cross-functional initiatives and influence without authority
  • Strong cross-functional partnership skills across Marketing, Product, Finance, Data Science, and PRISM
  • Ability to operate effectively across many brands and markets in a high-ambiguity environment

Benefits

Comp & perks
  • Medical, mental health, and wellness benefits
  • 100% employer match on 401(k) contributions up to 10%, capped at $10,000
  • Employee stock purchase program
  • Generous paid time off
  • 14 paid holidays
  • Annual training allowance for professional development
  • ERG membership opportunities and events
  • 20 weeks of 100% paid parental leave
  • Fertility, adoption, and child care resources
  • Pet insurance and discounts
  • Company events and gatherings

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
AnalyticsData AnalysisFunnel AnalysisCohort AnalysisBehavioral AnalyticsExperimentationIncrementalityAI ToolingData-Driven RecommendationsPerformance Narratives
Soft Skills
CoachingMentoringCommunicationExecutive PresentationCross-Functional Partnership
Tools & Technologies
TableauModeHexDatabricksBI Tools
Industry Keywords
Business IntelligenceMarketing AnalyticsData ScienceHigh-Ambiguity EnvironmentBrand Strategy