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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategies, leveraging AI tools and marketing technology stacks to drive engagement and achieve business targets. Proven ability to analyze marketing results, build executive relationships, and execute complex initiatives within Enterprise and Public Sector environments.
Highest-signal resume keywords
Account-Based Marketing (ABM)Deal-Based Marketing (DBM)Enterprise B2B Marketing ExperienceAI Tools ProficiencyVerizon Business Product Knowledge
About the role
Key responsibilities & impact- Develop 1:1 Account-Based Marketing and Deal-Based Marketing strategy and programs for key Verizon Business accounts
- Partner with Verizon sellers and account teams to define approaches that achieve account objectives and targeted wins
- Support Sales account managers in delivering Reputation, Relationship, Revenue/Pipeline, and Retention KPIs
- Define ABM/DBM approaches using account selection criteria and deep account discovery
- Develop strategies to influence key buying committee members
- Use account intelligence and AI-driven tools to identify contacts, create opportunities, secure meetings, accelerate funnel movement, and improve win rates
- Own and craft ABM/DBM strategic marketing plans and drive accountability for agreed business targets
- Conduct deep discovery of Enterprise and Public Sector organizations, technology purchasing behavior, and buyer motivations
- Collaborate with Sales leadership and account owners on ABM/DBM program success
- Design activation programs and build or source assets mapped to customer and buyer journeys and personas
- Leverage AI tools and Verizon’s MarTech stack for relevance and personalization
- Manage project strategy, timelines, details, and deliverable status
- Report initiative progress and impact to peers and senior leadership through a regularly maintained dashboard
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
- Enterprise and/or Public Sector B2B marketing experience
- Experience with Account-Based Marketing (ABM)
- Experience creating and executing marketing programs and campaigns, and reporting results to senior leadership
- Experience building clear and concise presentation decks focused on executive design and succinct storytelling
- Deal-Based Marketing (DBM) experience preferred
- Ability to analyze results, identify gaps, and pivot strategies to deliver outcomes
- Ability to build executive-level relationships and drive complex initiatives across matrixed teams
- Strong understanding of Verizon Business wireless and wireline products
- Deep familiarity with Enterprise and Public Sector buying motions, including identifying, mapping, and influencing buying committee members
- Proficiency with AI tools and modern marketing technology stacks
Benefits
Comp & perks- Medical, dental, and vision insurance
- Short- and long-term disability insurance
- Basic and supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Premium pay opportunities, including overtime, shift differential, holiday pay, and allowances
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Incentive-based compensation with potential to earn more
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Program DevelopmentKPI ReportingAccount DiscoveryStrategic Marketing PlanningData AnalysisPresentation Deck CreationCampaign ExecutionRelationship BuildingProject ManagementBuyer Journey Mapping
Soft Skills
StorytellingCollaborationCommunicationInfluencingAccountability
Tools & Technologies
MarTech StackAI-Driven ToolsDashboard Reporting
Industry Keywords
Enterprise SectorPublic SectorB2B MarketingBuying CommitteeSales Enablement