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Wells FargoCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Digital Marketing, including SEO, Content Strategy, and User Experience, while effectively managing cross-functional teams and agency relationships to enhance customer engagement and drive business objectives.
Highest-signal resume keywords
Digital Marketing ExperienceSearch Engine Optimization (SEO)Content Strategy DevelopmentWebsite Performance AnalysisCross-Functional Initiative Leadership
About the role
Key responsibilities & impact- Lead day-to-day management and optimization of Personal Loans content on WellsFargo.com
- Ensure a seamless customer experience and alignment with business objectives
- Partner with line-of-business stakeholders, digital, marketing, product, legal, compliance, and enterprise teams
- Identify content opportunities and develop new customer-facing experiences
- Expand the Personal Loans content ecosystem
- Manage external agency relationships, including strategy, content development, timelines, and deliverables
- Monitor content performance and recommend enhancements based on customer and business insights
- Drive engagement, acquisition, and education through a best-in-class digital experience
- Lead and participate in complex, cross-functional marketing initiatives with broad impact
- Participate in marketing analysis involving customer retention, customer profiles, sales, and profitability
- Evaluate complex business, operational, and technical challenges
- Make decisions involving marketing policies, procedures, and compliance requirements
- Analyze trends for adherence to legal, compliance, privacy regulations, and policies
- Collaborate with peers, colleagues, managers, vendors, and cross-functional resources to achieve marketing deliverables
- May lead projects, teams, or serve as a peer mentor
Requirements
What you’ll need- 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through work experience, training, military experience, or education
- 4+ years of experience driving Search Engine Optimization (SEO), including understanding how AI impacts SEO strategies
- Experience managing agencies producing website content
- Ability to manage delivery of content through digital partners
- Ability to manage ongoing maintenance of website content
- 4+ years of marketing, website management, or digital customer experience experience
- 4+ years of lending, financial services, banking, or other regulated industry experience preferred
- 4+ years of digital marketing fundamentals, including SEO, conversion optimization, content strategy, user experience (UX), and customer engagement
- Experience leading cross-functional initiatives involving Marketing, Product, Technology, Compliance, Legal, Risk, and Design teams
- Experience analyzing website performance, customer behavior, and digital metrics using Adobe Analytics, GA4, or similar platforms
- Strong written and verbal communication skills, including presenting recommendations and influencing senior leaders
- Proven ability to identify process improvement and operational efficiency opportunities
- Experience managing end-to-end digital content lifecycle processes, including review, implementation, testing, validation, and production launch
- Ability to use customer insights and data to prioritize digital enhancements and influence roadmap development
- Demonstrated success leading website modernization, conversion optimization, personalization, or customer experience initiatives
- Experience balancing business objectives, customer needs, and risk/compliance requirements within digital channels
- Must be able to work from one of the approved posting locations three days in office and two days remote
- Must reside within a commutable distance of one of the posted work locations
- Position is not eligible for Visa sponsorship
Benefits
Comp & perks- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
- Incentive opportunities may be available
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingSearch Engine Optimization (SEO)Content ManagementUser Experience (UX)Conversion OptimizationWebsite ManagementCustomer EngagementDigital Metrics AnalysisProcess ImprovementContent Lifecycle Management
Soft Skills
Strong Written CommunicationVerbal CommunicationInfluencing Senior LeadersCollaborationMentoring
Tools & Technologies
Adobe AnalyticsGA4Digital PlatformsWebsite Content Management Systems
Industry Keywords
Financial ServicesLendingComplianceRegulated IndustryCustomer Insights