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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong verbal and written communication skills, along with editorial expertise, to support integrated marketing strategies and campaigns. Proficient in digital content development, including SEO and GEO, while managing multiple priorities effectively.
Highest-signal resume keywords
Strong Verbal And Written Communication SkillsEditorial SkillsIntermediate PowerPoint SkillsIntermediate Excel SkillsDigital Content Development
About the role
Key responsibilities & impact- Assist enterprise team members with implementing integrated marketing strategies and advertising campaigns for Business Insurance, Personal Insurance, Bond & Specialty Insurance, and Corporate initiatives
- Assist with developing project plans, timelines, briefs, and activation elements
- Assist with day-to-day administrative tasks, including meeting notes, scheduling logistics, project outlines, and production projects
- Garner internal support and consensus for marketing campaigns and activation elements to meet business unit objectives
- Work directly with internal agency resources on marketing campaign execution
- Learn channel-specific marketing activation elements and contribute to their development
- Assist with researching, writing, editing, and optimizing content for websites and other digital marketing channels
- Assist with securing management, business unit, legal, creative, and other necessary approvals on marketing components
- Maintain and manage enterprise marketing production and media
- Participate in planned activities, company-wide and community outreach events, collaboration, and networking
- Perform other duties as assigned
Requirements
What you’ll need- Applicants must be authorized to work for any employer in the U.S. now and in the future
- Company does not sponsor/support H-1B petitions, TN, or Forms I-983/STEM OPT for this role
- Cumulative GPA of 3.0 or greater
- Currently enrolled in an Undergraduate or Graduate program with a focus on Communications, English, or Marketing
- Strong verbal and written communication skills
- Strong editorial skills
- Intermediate PowerPoint and Excel skills
- Experience using Facebook, LinkedIn, Twitter, and Instagram for a business
- Ability to stay in touch with the latest digital trends
- Highly organized and able to navigate multiple priorities
- Basic analytical skills
- Interest in digital content development, content strategy, Generative Engine Optimization (GEO), and Search Engine Optimization (SEO)
- Pursuing or obtained a bachelor’s or Master’s degree
Benefits
Comp & perks- Performance-based cash incentive awards
- Comprehensive compensation and benefits program
- On-the-job training
- Company-wide and community outreach events
- Opportunities to interact and network with leadership and management
- Opportunities to collaborate and network with other development programs
- Reasonable accommodation during recruitment or interview process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategySearch Engine OptimizationGenerative Engine OptimizationProject PlanningDigital MarketingMarketing Campaign ExecutionResearchingWritingEditingOptimizing Content
Soft Skills
Highly OrganizedAbility To Navigate Multiple Priorities
Tools & Technologies
FacebookLinkedInTwitterInstagram
Industry Keywords
Integrated Marketing StrategiesAdvertising CampaignsBusiness InsurancePersonal InsuranceBond & Specialty InsuranceCorporate Initiatives