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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing strategies across multiple channels, with a strong focus on B2B marketing and Wireline initiatives. Proven ability to analyze performance data, optimize campaigns, and effectively communicate insights to leadership.
Highest-signal resume keywords
Integrated Marketing Strategy DevelopmentB2B Marketing ExperienceCampaign Performance AnalysisCross-Functional CollaborationProject Management
About the role
Key responsibilities & impact- Lead cross-segment integrated marketing strategies and programs across Enterprise, Public Sector, and/or Business Markets
- Develop marketing strategy, execution, performance management, and go-to-market plans for product launches, campaign pivots, and product promotions
- Build integrated programs for Wireline Business with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital/Dotcom teams
- Own internal communication of local campaign progress to stakeholders
- Lead agency briefings and go-to-market kickoffs
- Plan, brief, manage, execute, optimize creative, and report on Wireline multi-channel campaigns
- Drive campaigns to the sales funnel or digital channels, increase awareness, and build long-term business relationships
- Identify, manage, and complete requirements, communication opportunities, and risks on time
- Define campaign objectives, align strategies, and establish baseline briefs with Product Marketing
- Monitor campaign performance, track KPIs/GAs, and optimize local/regional media plans
- Analyze performance data and execute real-time creative pivots, A/B testing, and message testing
- Own digital and Dotcom integration, including user journeys, landing page alignment, appointment-booking functionality, and cross-functional digital execution
- Author, own, and present strategic briefs, local pilot presentations, and deck updates for multiple LOBs and leadership stakeholders
- Synthesize media performance and local event ROI to provide results, updates, and recommendations to leadership
- Manage complex, multi-faceted timelines and ensure deliverables remain on strategy and deadline
- Lead and support additional high-priority IMC initiatives and cross-functional projects
- Maintain understanding of market dynamics, competitive threats, and emerging trends
- Report to an Associate Director within the IMC segment team
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training
- Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams
- B2B Marketing experience
- Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Sr. Director-level leadership and above
- Experience translating market insights and data into compelling stories and sales enablement tools
- Master’s degree, preferably MBA
- Marketing experience in Wireline marketing, targeting Enterprise customers and prospects
- Experience working closely with Media and Creative teams to evaluate live campaign metrics and execute iterative creative pivots
- Strong organizational skills and proven ability to juggle multiple complex, cross-functional initiatives simultaneously in a fast-paced environment
- Experience using generative AI tools such as ChatGPT, Gemini, Claude, or Copilot
- ABM/DBM/Content syndication experience
- Agency or consultant experience
- Proven digital/Dotcom marketing background with understanding of web journeys, lead conversion pathways, and digital trends
- Strong project management background with high attention to detail and process optimization
- Agile mindset and ability to adapt and step in on high-visibility adjacent projects
- Must be a team player and highly effective communicator capable of building strong cross-functional relationships
Benefits
Comp & perks- Medical, dental, and vision benefits
- Short- and long-term disability insurance
- Basic life insurance
- Supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Other incentives
- Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Hybrid work arrangement with work from home and a minimum of three days per week in the office
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementPerformance ManagementMarket Insights TranslationA/B TestingDigital MarketingWireline MarketingSales Enablement ToolsCreative OptimizationKPI TrackingContent Syndication
Soft Skills
Strong Organizational SkillsEffective CommunicationTeam PlayerAdaptabilityAttention to Detail
Tools & Technologies
Generative AI ToolsChatGPTGeminiClaudeCopilot
Certifications & Qualifications
Bachelor's DegreeMaster's Degree (MBA Preferred)
Industry Keywords
Enterprise MarketingPublic Sector MarketingBusiness MarketsDigital/Dotcom MarketingMedia and Creative Collaboration