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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in leading and executing B2B field marketing initiatives, particularly in the cybersecurity and technology sectors. Proficient in managing end-to-end event logistics, utilizing AI tools for event planning, and collaborating effectively with sales and marketing teams to drive engagement and revenue growth.
Highest-signal resume keywords
B2B Event ManagementCybersecurity ExperienceAI Project DevelopmentEvent Logistics CoordinationSales Collaboration
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Lead and execute field marketing initiatives across Spin.AI, Revyz, and DoControl
- Plan and execute high-impact cybersecurity conferences, industry summits, trade shows, executive roundtables, customer gatherings, and regional experiences
- Run an annual calendar of 35+ events across the US, EMEA, APAC, Canada, and LATAM
- Plan, coordinate, and execute field marketing programs across the company’s brands
- Manage end-to-end event logistics, including venues, sponsorships, vendors, contracts, budgets, registration, booth design, collateral, promotional materials, and onsite execution
- Collaborate with Sales on target accounts, pre-event outreach, meeting scheduling, attendee engagement, and post-event follow-up
- Align field marketing initiatives with integrated campaigns, messaging, promotional strategies, and broader GTM priorities
- Coordinate event marketing campaigns across email, social media, paid channels, partner communications, and other platforms
- Build relationships with event organizers, industry partners, vendors, customers, and internal stakeholders
- Track attendance, engagement, meetings generated, qualified opportunities, pipeline influence, and ROI
- Manage event budgets, negotiate contracts, optimize spending, and improve efficiency and effectiveness
- Identify creative opportunities to engage cybersecurity and technology audiences
- Use AI tools and AI-driven workflows for event planning, research, reporting, data analysis, vendor management, and operations
- Evaluate event performance, gather feedback, and improve future programs
- Build scalable field marketing programs that strengthen cybersecurity market presence and support revenue growth
Requirements
What you’ll need- 10+ years of professional experience, including 3–5+ years owning B2B events end to end
- Experience ideally within cybersecurity, SaaS, or enterprise technology
- Hands-on experience setting up international events across EMEA, APAC, and LATAM
- Experience running and supporting events remotely through local vendors, partners, and in-region teams across time zones
- Proven success with innovative approaches that drive results from modest budgets
- Experience building AI projects, custom workflows, and automations using tools such as Claude, Claude Cowork, and ChatGPT
- Experience managing conferences, trade shows, executive events, roundtables, and other B2B field marketing initiatives
- Understanding of field marketing's role in brand awareness, customer engagement, sales enablement, demand generation, and pipeline development
- Experience collaborating with Sales, marketing leadership, executive stakeholders, and external partners
- Excellent organizational, project management, multitasking, written communication, and verbal communication skills
- Experience managing event budgets, negotiating vendor contracts, coordinating logistics, and overseeing onsite execution
- Familiarity with CRM, marketing automation, event management, and project management platforms such as Salesforce or HubSpot
- Strong analytical skills and ability to evaluate event performance and make data-informed recommendations
- AI-native proficiency with ChatGPT, Claude, Claude Cowork, and other AI-enabled platforms
- Ability to build positive working relationships and work independently in a remote, fast-moving, collaborative environment
- Willingness to travel for conferences, events, and onsite execution, including occasional evenings and weekends
- Cybersecurity experience is a plus
- Full-time availability
Benefits
Comp & perks- Unlimited PTO
- Hybrid Office Model
- Paid Holidays
- Premium health, dental, vision, and life insurance, 100% covered by the company
- 401(k)
- Employee Wellness Program
- Growth opportunities and performance-based rewards
- Work-life balance
- Collaborative, transparent culture
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event Budget ManagementData AnalysisProject ManagementMultitaskingVendor NegotiationEvent Performance EvaluationField Marketing StrategyCustomer EngagementDemand GenerationPipeline Development
Soft Skills
Organizational SkillsWritten CommunicationVerbal CommunicationRelationship BuildingIndependent Work
Tools & Technologies
SalesforceHubSpotAI ToolsEvent Management PlatformsMarketing Automation Platforms
Industry Keywords
CybersecuritySaaSEnterprise TechnologyInternational EventsTrade ShowsConferencesExecutive RoundtablesCustomer GatheringsRegional ExperiencesIntegrated Campaigns