Senior ABM/DBM Marketing Manager
Verizon
Posted: 10/21/2026
Field Marketing Manager
Linear
Posted: 10/21/2026
Director, Solutions Marketing – Specialty Testing
Labcorp
Posted: 10/21/2026
Senior Marketing Project Specialist
AMN Healthcare
Posted: 10/21/2026
Field Marketing Manager
Spin.AI
Posted: 10/21/2026Cyber Security
Marketing Intern
The Kendall Group
Posted: 10/21/2026Senior ABM/DBM Marketing Manager
Verizon
Posted: 10/21/2026Senior Integrated Marketing Manager
Verizon
Posted: 10/21/2026
Global Marketing Specialist, Companion Animal
Skretting
Posted: 10/21/2026
Field Marketer
Clipboard Health
Posted: 10/21/2026
Marketing Intern – Integrated Marketing
Travelers
Posted: 10/21/2026
Marketing Coordinator – Part Time
Maze
Posted: 10/21/2026WordPress
Global Marketing Specialist – Companion Animal
Skretting
Posted: 10/21/2026
Regional Marketing Lead – Northeast
Pentair
Posted: 10/21/2026
Lifecycle Marketing Manager
Overflow
Posted: 10/21/2026SQL
Regional Marketing Associate
Grafana Labs
Posted: 10/21/2026Senior Integrated Marketing Manager
Verizon
Posted: 10/21/2026
Director – OmniChannel Marketing
Trinity Life Sciences
Posted: 10/21/2026
Marketer
PACS
Posted: 10/21/2026
Global Emerging Markets – Enterprise Marketing Manager
GE Vernova
Posted: 10/21/2026Cyber Security
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategies, leveraging AI tools and marketing technology stacks to drive targeted wins and improve sales outcomes. Proven ability to build executive-level relationships and manage complex initiatives across matrixed teams.
Highest-signal resume keywords
Account-Based Marketing (ABM)Deal-Based Marketing (DBM)B2B Marketing ExperienceAI Tools ProficiencyExecutive-Level Relationship Building
About the role
Key responsibilities & impact- Deliver 1:1 Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategy and program development for key Verizon Business accounts
- Partner with Verizon sellers and account teams to define approaches that support account objectives and drive targeted wins
- Support Sales account managers against Reputation, Relationship, Revenue (Pipeline), and Retention KPIs
- Define ABM/DBM approaches using account selection criteria and deep account discovery
- Develop strategies to influence key members of buying committees
- Use account insights and AI-driven tools to identify contacts, create opportunities, secure meetings, accelerate opportunities, and improve win rates
- Own and craft ABM and DBM strategic marketing plans
- Drive accountability for programs meeting agreed-upon business targets
- Conduct account discovery to understand organizations, technology purchasing behavior, and buying committee motivators
- Collaborate with Enterprise and Public Sector Sales leadership and account owners
- Design activation programs for targeted accounts and build or source assets aligned to customer journeys and personas
- Leverage AI tools and Verizon’s MarTech stack for relevance and personalization
- Manage project timelines, strategy alignment, program details, and deliverable status
- Report progress and impact to peers and senior leadership through a maintained dashboard
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
- Enterprise and/or Public Sector B2B marketing experience
- Experience with Account-Based Marketing (ABM)
- Experience creating and executing marketing programs and campaigns and reporting results to senior leadership
- Experience building clear, concise presentation decks with executive design and succinct storytelling
- Deal-Based Marketing (DBM) experience preferred
- Ability to analyze results, identify gaps, and pivot strategies to deliver outcomes
- Ability to build executive-level relationships and drive complex initiatives across matrixed teams
- Strong understanding of Verizon Business wireless and wireline products
- Familiarity with Enterprise and Public Sector buying motions, including identifying, mapping, and influencing buying committee members
- Proficiency with AI tools and modern marketing technology stacks
- Ability to work in a hybrid arrangement with a minimum of three days per week in the office
Benefits
Comp & perks- Medical, dental, and vision coverage
- Short- and long-term disability insurance
- Basic life insurance
- Supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Other incentives
- Premium pay opportunities, including overtime, shift differential, holiday pay, and allowances
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Hybrid work arrangement with work from home and a minimum of three days per week in the office
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Program DevelopmentCampaign ExecutionData AnalysisPresentation Deck CreationAccount Discovery
Soft Skills
StorytellingCollaborationAccountability
Tools & Technologies
MarTech StackAI-Driven Tools
Industry Keywords
Enterprise MarketingPublic Sector MarketingBuying Committee InfluenceVerizon Business Products