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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B technology marketing within the US public sector, focusing on Federal and SLED markets. Proven ability to build brand awareness, develop pipeline through field marketing, and execute successful public sector events.
Highest-signal resume keywords
B2B Technology MarketingFederal Market ExperienceSLED Market ExpertiseCRM and Marketing Automation ToolsPublic Sector Events Management
About the role
Key responsibilities & impact- Own the US public sector field marketing plan for FY27
- Open the Federal market and grow the existing US SLED business
- Build CoreView's Federal brand as a Microsoft 365 governance, security, and resilience vendor
- Run and enhance the 90-day FedRAMP launch through events, agency briefings, executive roundtables, and follow-up programs
- Build a Federal contact base targeting 100+ decision-makers across 20+ agencies
- Create agency-specific account plans and campaigns with Federal sales
- Co-market with Microsoft Federal, systems integrators, distributors, resellers, and other GTM partners
- Deliver joint webinars, events, and partner campaigns to drive partner-sourced pipeline
- Defend and grow SLED leadership through state CIO, county, and local government communities
- Develop expansion plays with customer marketing and account teams across existing SLED customers
- Turn SLED success stories into references, speaking slots, and peer-led content
- Secure speaking slots, panels, and media opportunities for CoreView experts
- Brief content teams and localize public-sector content for Federal and SLED audiences
- Run public-sector media programs for awareness and audience growth
- Coordinate pre-event targeting, meeting booking, and post-event follow-up with SDRs and sales
- Own campaign tracking, lead-scan quality, budget, and ROI reporting in CRM and marketing automation tools
- Report monthly to the VP Demand on pipeline, meetings, spend, and lessons learned
- Own the FY27 public-sector campaign calendar end to end, including campaign selection, planning, execution, and ROI optimization
- Attend events in person, lead booth teams, host dinners and roundtables, and ensure lead scans contain qualifying notes
- Track MQLs, meetings, and pipeline and report event ROI within 30 days
Requirements
What you’ll need- Based in the United States (remote) and eligible to work in the US without sponsorship
- Candidates based in the Washington, DC area are preferred (Hybrid)
- 7+ years in B2B technology marketing, with at least 5 years focused on the US public sector
- Hands-on experience in both Federal and SLED markets, with an understanding of how each one buys
- Proven record of building pipeline from field marketing, backed by measurable pipeline, meetings, and ROI results
- Proven record of building brand awareness for a vendor entering or growing in government
- Deep experience running public sector events, including sponsorship negotiation, booth, speaking, and hospitality programs
- Existing relationships across government event organizers, associations, and media
- Experience co-marketing with Microsoft, systems integrators, distributors, and contract vehicles such as Carahsoft
- Strong working knowledge of CRM and marketing automation tools such as Salesforce and HubSpot
- Willingness to travel up to 40%
Benefits
Comp & perks- Equal opportunity employment and nondiscrimination protections
- Diversity-valuing workplace
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline BuildingBrand Awareness DevelopmentCampaign Planning and ExecutionEvent Sponsorship NegotiationLead Tracking and Reporting
Soft Skills
Relationship BuildingCommunication SkillsCollaboration
Tools & Technologies
SalesforceHubSpot
Industry Keywords
Public SectorFederalSLEDGTMPCarahsoft