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The O'Connor GroupCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing integrated marketing campaigns across multiple platforms, with strong writing and storytelling skills tailored for diverse audiences. Proficient in managing social media presence and community engagement while tracking campaign effectiveness and community impact.
Highest-signal resume keywords
Integrated Campaign DevelopmentSocial Media ManagementProject ManagementStrong Writing SkillsConsumer Products Experience
About the role
Key responsibilities & impact- Develop coordinated messaging, campaigns, and content calendars across Cleanlogic, the Driven by Purpose Podcast, the Inspiration Foundation, and Isaac Shapiro’s personal brand
- Identify cross-promotional opportunities to extend audience reach and reinforce a unified mission
- Manage social media for the Driven by Purpose Podcast and Isaac Shapiro’s personal brand across LinkedIn, Instagram, TikTok, and Facebook
- Engage with followers and community inquiries
- Create accessible posts, articles, videos, emails, speeches, and thought-leadership content
- Build relationships with disability advocates, nonprofits, community leaders, media, and potential corporate partners
- Collaborate with PR on speaking opportunities, interviews, podcast appearances, and earned-media stories
- Plan and support community events, partner gatherings, facility tours, and experiential marketing activities
- Track social growth, engagement, earned media, campaign effectiveness, and community impact
- Present monthly insights and recommendations to leadership
- Manage marketing budgets and document effective practices
- Independently drive projects from concept through execution
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Communications, or equivalent combination of education and experience
- 3+ years of marketing experience
- Experience developing integrated campaigns across multiple brands or platforms
- Strong writing and storytelling for varied audiences
- Proficiency with LinkedIn, Instagram, TikTok, and Facebook
- Working knowledge of Canva or Adobe tools
- Basic video production skills
- Strong project management, initiative, and communication skills
- Ability to manage evolving priorities independently
- Consumer products, beauty, wellness, or CPG experience preferred
- Interest in commerce and social impact strongly preferred
Benefits
Comp & perks- Reasonable accommodations in compliance with the Americans with Disabilities Act of 1990
- Safe and healthy workplace with safety training
- Equal Opportunity Employer committed to diversity and inclusion
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing ExperienceCampaign Effectiveness TrackingBasic Video Production SkillsContent CreationCommunity Engagement
Soft Skills
Strong Communication SkillsInitiativeAbility to Manage Evolving Priorities
Tools & Technologies
LinkedInInstagramTikTokFacebookCanvaAdobe Tools
Industry Keywords
Consumer ProductsBeautyWellnessCPGSocial Impact