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Posted: 9/29/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing B2B marketing strategies, with a focus on brand authority, audience engagement, and measurable business impact. Proven ability to lead high-performing teams and manage complex marketing operations within the telecommunications industry.
Highest-signal resume keywords
B2B Marketing LeadershipData-Driven Marketing StrategiesBrand DevelopmentDigital MarketingStakeholder Management
About the role
Key responsibilities & impact- Develop and execute TM Forum’s global marketing strategy aligned to Mission priorities and the Race to 2030 strategy
- Grow TM Forum’s industry influence, brand authority and share of voice
- Build, engage and expand Mission Communities through targeted campaigns, segmentation and audience growth programs
- Drive measurable contribution to membership, education, events and insights commercial objectives
- Lead integrated brand, communications, PR, thought leadership and content strategies
- Lead event marketing programmes across the TM Forum events portfolio, including DTW Ignite
- Advance digital experience through audience-led user journeys, website optimisation, personalisation and AI-enabled digital engagement
- Develop marketing operations, acquisition, lifecycle marketing, ABM and performance measurement capabilities
- Lead and develop a high-performing global marketing team
- Manage budgets, agencies, suppliers and marketing technology investments to maximize ROI
- Contribute as a senior leader to organizational transformation and cross-functional collaboration
Requirements
What you’ll need- Proven experience in a senior B2B marketing leadership role, ideally within the telecommunications industry
- Strong track record of developing growth-focused, data-driven marketing strategies
- Experience across brand, demand generation, communications, and digital marketing
- Strong leadership, stakeholder management and team development skills
- Ability to lead transformation in a complex matrix environment
- Commercial mindset with experience managing budgets, KPIs, pipeline and business performance
- Experience leveraging AI, automation and analytics to improve marketing effectiveness
- Excellent communication skills and ability to influence senior executives, members and industry leaders
- Passion for innovation, industry transformation and delivering measurable business impact
Benefits
Comp & perks- Global community and inclusive workplace
- Skills-, potential-, and values-based hiring practices
- Opportunity to contribute to industry transformation and innovation
- Leadership opportunity with global scope
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Strategy DevelopmentPerformance MeasurementAudience SegmentationLifecycle MarketingABMBudget ManagementKPI ManagementAI-Enabled Digital EngagementContent StrategyEvent Marketing
Soft Skills
LeadershipCommunicationTeam DevelopmentInfluencing SkillsCollaboration
Tools & Technologies
Marketing TechnologyAnalytics ToolsAutomation ToolsWebsite Optimisation ToolsDigital Engagement Platforms
Industry Keywords
TelecommunicationsMission CommunitiesCommercial ObjectivesThought LeadershipOrganizational Transformation