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Posted: 9/30/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in shaping and executing social content strategies across Instagram and TikTok, with a strong focus on data-driven decision-making and project management. Proven ability to lead teams, drive engagement, and create compelling content that resonates with diverse audiences.
Highest-signal resume keywords
Social Content StrategyProject ManagementData-Driven Decision MakingTeam LeadershipSocial Media Management
About the role
Key responsibilities & impact- Shape and execute TRIP’s social content strategy across Instagram and TikTok
- Execute owned, paid, and earned social strategies and campaigns
- Collaborate with growth, brand, partnerships, and cross-functional teams
- Lead and develop the Social Media Manager and content creators
- Brief creators on the wider social strategy and goals
- Drive engagement and growth across organic channels
- Monitor competitor activity, industry best practices, emerging trends, and platform developments
- Create activations and content to engage audiences across the funnel
- Use data and analytics tools to track performance, maximise ROI, and inform decisions
- Plan and manage the annual social content budget
- Deliver influencer and VIP content, TikTok Shop activations, and social-selling campaigns
- Work directly with TRIP’s founders to produce compelling organic and paid social content
- Report and present monthly learnings and best practices
- Work with the Social Media Manager and Senior Content Creator to maintain effective content calendars
Requirements
What you’ll need- Demonstrated experience in social content strategy on Instagram & TikTok
- Experience at a manager level, with direct reports
- Excellent communication and interpersonal skills
- Strong project management skills, including planning, execution, and delivery
- Creative mindset with a keen eye for detail and proactive problem-solving
- Ability to work independently and collaboratively within a team environment
- Proven ability to thrive in a fast-paced and dynamic setting
- Data-driven approach with a strong understanding of social media management and analytics tools
- Knowledge and experience with TikTok Shop campaigns is an added bonus
- Global experience is a bonus but not essential
Benefits
Comp & perks- 24 days’ holiday, plus your birthday off
- TRIP product discount and Friends & Family codes
- One Community Day to support a charitable cause
- Free one-to-one therapy with Self Space and Calm app membership
- Private healthcare with Vitality, including 50% off Virgin Active gym membership
- Breakfast and snacks provided
- Monthly Dream Drops CBD Oil allowance
- Up to two weeks working abroad each year, taken in a maximum of two blocks
- Bright, dog-friendly office
- Regular team socials and events
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Media StrategyContent CreationAnalytics ToolsCampaign ExecutionBudget ManagementInfluencer MarketingTikTok Shop CampaignsEngagement StrategiesPerformance TrackingCreative Problem-Solving
Soft Skills
Communication SkillsInterpersonal SkillsCollaborationCreativityProactive Mindset
Industry Keywords
InstagramTikTokSocial SellingOrganic GrowthCompetitor AnalysisContent Calendar ManagementEmerging TrendsCross-Functional CollaborationFast-Paced EnvironmentGlobal Experience