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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing integrated marketing campaigns across multiple channels, with a strong focus on performance analysis and optimization. Proven ability to manage cross-functional collaboration and deliver clear, actionable insights to drive business objectives.
Highest-signal resume keywords
Integrated Marketing Campaign DevelopmentChannel Strategy ExecutionPerformance Data AnalysisProject ManagementCross-Functional Communication
About the role
Key responsibilities & impact- Develop and execute merchant acquisition and activation programs through Affirm’s platform and ISV channels
- Identify appropriate marketing channels for each opportunity
- Build integrated campaigns and use performance data to improve results
- Collaborate with platform partners and cross-functional Affirm teams
- Own channel strategy and execution for platform marketing programs
- Develop campaigns across owned, partner, lifecycle, events, sales-assisted, and paid channels
- Create campaign briefs, content, partner toolkits, presentations, and performance recaps
- Work with Partnerships, Sales, Product Marketing, Brand, Legal, and Revenue Intelligence to launch programs
- Define objectives, funnel stages, KPIs, attribution assumptions, and reporting requirements
- Analyze performance and recommend where to invest, optimize, test, or stop
- Learn platform partners’ business models, audiences, and operating styles
- Manage multiple programs and make priority and capacity tradeoffs
- Build reusable playbooks, templates, and channel practices from successful campaigns
Requirements
What you’ll need- 6+ years of experience in integrated, channel, growth, lifecycle, demand generation, or product marketing
- Experience selecting and managing multiple marketing channels against a defined business objective
- Track record measuring acquisition, conversion, activation, pipeline, revenue, or comparable commercial outcomes
- Strong analytical judgment when attribution or performance data is incomplete
- Hands-on experience building campaign briefs, messaging, content, presentations, or performance reports
- Strong project management across multiple concurrent workstreams
- Ability to learn new products, audiences, and business models quickly
- Clear recommendations, personal ownership, and willingness to handle execution details
- Strong cross-functional communication and stakeholder management
- Visa sponsorship is not available for this position
Benefits
Comp & perks- Equity rewards may be included in total compensation
- Monthly stipends for health, wellness, and tech spending
- 100% subsidized medical coverage for employees and dependents
- Dental and vision coverage for employees and dependents
- Remote-first work with flexibility within the country of employment
- Flexible time off
- Generous holiday calendars
- Employee stock purchase plan (ESPP) with discounted Affirm stock
- Inclusive interview process and accommodations for candidates with disabilities
- In-person onboarding experience for all new hires
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign Brief CreationPerformance ReportingDemand Generation MarketingLifecycle MarketingGrowth MarketingAttribution AnalysisKPI DefinitionConversion MeasurementAudience AnalysisMarketing Channel Management
Soft Skills
Analytical JudgmentStakeholder ManagementPersonal OwnershipClear RecommendationsAdaptability
Industry Keywords
Merchant AcquisitionActivation ProgramsPerformance DataBusiness ObjectivesMarketing ChannelsCross-Functional TeamsPlaybooksTemplatesCommercial OutcomesExecution Details