Field Marketing Manager, Clinical Solutions
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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and account-based marketing within clinical diagnostics, leveraging strong communication and project management skills to drive customer engagement and pipeline growth. Proficient in analyzing market data and translating insights into actionable strategies for clinical solutions.
Highest-signal resume keywords
Demand Generation ActivationAccount-Based MarketingClinical Diagnostics ExperienceCross-Functional CollaborationProject Management
About the role
Key responsibilities & impact- Generate and accelerate demand across priority clinical accounts and customer segments throughout the US
- Own the national field activation plan for Clinical Solutions, including clinical systems, reagents, assays, software, and workflow offerings
- Partner with US Clinical Sales Leadership, Sales, Field Applications, Regional Product Marketing, Medical Affairs, Marketing Operations, and other commercial teams
- Convert go-to-market strategy into targeted account-based programs, events, customer engagement initiatives, and sales activation
- Provide frontline customer, competitive, reimbursement, workflow, and market feedback to improve regional strategies and execution
- Own the US Clinical Solutions field activation plan, priorities, and activation calendar
- Identify priority customer segments, reference laboratories, hematopathology and oncology centers, named accounts, clinical applications, and whitespace opportunities
- Prioritize field marketing resources using account, pipeline, utilization, engagement, and market insights
- Lead demand-generation activation across clinical laboratories, health systems, reference laboratories, and other clinical customer segments
- Partner with Marketing Operations on audience acquisition and campaign execution
- Drive follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression
- Monitor MQL conversion, influenced pipeline, account engagement, adoption indicators, and program performance
- Activate approved promotions and commercial programs and capture customer, reimbursement, workflow, and competitive feedback
- Lead national and local clinical events, workshops, webinars, congress activities, and launch programs
- Execute product-launch activation plans across priority clinical segments and accounts
- Execute account-based marketing programs for named health systems, laboratories, and strategic accounts
- Support customer advisory programs, reference-site activities, peer-to-peer education, and KOL engagements
- Measure event and program outcomes, opportunity creation, pipeline influence, adoption impact, and return on investment
- Enable Sales with approved messaging, playbooks, competitive tools, reimbursement resources, launch tools, and content
- Support customer workshops, workflow discussions, evaluations, and other priority field programs
- Identify field enablement gaps, customer objections, evidence needs, reimbursement concerns, and local content requirements
- Support clinical reference site programs, peer-to-peer education programs, and customer case studies
- Ensure execution aligns with brand, quality, regulatory, medical, and claims requirements
- Capture frontline customer needs, adoption barriers, competitive activity, reimbursement considerations, workflow challenges, wins and losses, and account-level whitespace
- Translate account, opportunity, and customer insights into input for business reviews, launch assessments, customer engagement programs, and commercial planning
- Coordinate cross-functionally to maintain clear priorities, ownership, and follow-through
Requirements
What you’ll need- Bachelor's degree in life sciences, healthcare, marketing, business, or a related discipline
- 5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in clinical diagnostics, life sciences, or healthcare markets
- Experience partnering with Sales to execute account, campaign, event, customer-engagement, or launch programs that generate demand and support pipeline growth
- Strong understanding of clinical laboratory customers, workflows, buying processes, and adoption drivers
- Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions
- Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization
- Experience with IVD or clinical diagnostic solutions strongly preferred, including hematology, hematopathology, oncology, flow cytometry, MRD, leukemia and lymphoma testing, or related clinical laboratory applications
- Experience with account-based marketing, clinical customer programs, digital campaign execution, reimbursement considerations, or business intelligence tools preferred
- Frequent travel throughout the United States is expected for customer engagement, account coverage, events, and sales collaboration
Benefits
Comp & perks- Medical, dental, and vision insurance
- Health savings and flexible spending accounts
- Life and disability insurance
- Wellness resources
- Mental health support and disease management programs
- 401(k)
- Deferred compensation programs
- Financial counseling
- DailyPay
- Educational savings resources
- Paid time off
- Company holidays
- Educational assistance
- Parental leave
- Adoption assistance
- Backup care
- Caregiving support
- Employee assistance programs
- Commuter benefits
- Pet insurance
- Legal services
- Associate discount programs
- Bereavement, military, personal, family and medical leave, and jury duty leave
- Performance-based reward and recognition opportunities
- Remote or field-based workplace arrangements
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Clinical Laboratory WorkflowsMarket Data AnalysisCampaign ExecutionSales ActivationCustomer Engagement InitiativesReimbursement ConsiderationsProduct Launch ActivationField MarketingCommercial MarketingDigital Campaign Execution
Soft Skills
Excellent CommunicationInfluencing SkillsProject ManagementCollaboration Skills
Tools & Technologies
CRM SystemsBusiness Intelligence Tools
Industry Keywords
Clinical SolutionsLife SciencesHealthcare MarketsIVD SolutionsHematopathologyOncologyFlow CytometryLeukemia TestingLymphoma TestingClinical Applications