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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in customer marketing and advocacy, with a strong focus on community engagement, retention strategies, and effective communication. Proven ability to manage customer relationships and leverage insights for program optimization.
Highest-signal resume keywords
Customer MarketingCommunity EngagementProject ManagementStorytellingCustomer Communication
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own and execute customer engagement and advocacy programs that drive retention, expansion, and brand credibility
- Build, scale, and nurture an online customer community
- Manage incoming advocacy initiatives end-to-end
- Execute customer marketing campaigns supporting adoption, retention, renewals, and expansion
- Manage customer communications across key lifecycle moments with Customer Success, Sales, Product, and Marketing
- Maintain campaign calendars, trackers, workflows, documentation, and systems
- Design customer activation across references, storytelling, events, campaigns, media interviews, and go-to-market initiatives
- Identify and recruit customers for advocacy opportunities and nurture champion relationships
- Produce and manage testimonials, case studies, customer spotlights, and reference stories
- Maintain a centralized repository of customer proof points for Sales and Marketing
- Develop community engagement strategies, discussions, recognition programs, and events
- Synthesize community feedback and sentiment into product and messaging insights
- Manage Motive’s presence on G2, TrustRadius, Capterra, and Gartner Peer Insights
- Run review-generation campaigns and track review performance and trends
- Support webinars, media interviews, speaking opportunities, product launches, campaigns, and field marketing initiatives
- Fulfill and track customer reference requests and build an advocate pipeline
- Track advocacy, community, review, and asset-utilization metrics
- Use data and customer insights to optimize processes, messaging, and program effectiveness
- Coordinate customer outreach, scheduling, approvals, consent, timelines, logistics, follow-ups, and asset delivery
- Ensure customer-facing experiences are polished, timely, and positive
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience)
- 3–5 years of experience in customer marketing, customer references, online reviews, advocacy, community, or lifecycle marketing within a B2B technology company
- Proven experience launching and managing customer marketing and retention/expansion-focused programs
- Ability to balance customer empathy with business priorities when managing advocacy requests
- Strong storytelling, writing, and customer communication skills
- Strong organizational skills with attention to detail across systems, timelines, and customer touchpoints
- Experience establishing, building, and managing strong customer relationships
- Familiarity with review platforms such as G2 and Gartner Peer Insights
- Familiarity with customer engagement tools such as Peerbound
- Familiarity with project management solutions like Asana
- Strong project management skills with the ability to manage multiple initiatives end-to-end
- Experience interviewing customers and contributing to written customer stories or case studies
- Experience managing a customer reference program is a plus
- Proven track record of growing and managing an online customer community
- Familiarity with WordPress and video hosting platforms like Wistia
- Applicant must be authorized to receive and access commodities and technologies controlled under U.S. Export Administration Regulations
Benefits
Comp & perks- Health benefits
- Pharmacy benefits
- Optical care benefits
- Dental care benefits
- Paid time off
- Sick time off
- Short-term disability coverage
- Long-term disability coverage
- Life insurance
- 401(k) contribution
- Some interviews or new-hire training sessions may be held in person at one of Motive's global offices
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Customer AdvocacyRetention StrategiesCampaign ManagementCustomer Reference Program ManagementData Analysis
Soft Skills
Organizational SkillsAttention to DetailCustomer Empathy
Tools & Technologies
G2Gartner Peer InsightsPeerboundAsanaWordPressWistia
Industry Keywords
B2B TechnologyCustomer Lifecycle MarketingOnline ReviewsCustomer Community Management