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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining and implementing marketing strategies within the low voltage electrical distribution industry, with a strong focus on product management, customer satisfaction, and team leadership. Proficient in developing technical collateral and managing marketing budgets while ensuring alignment with global product strategies.
Highest-signal resume keywords
Product ManagementMarketing Strategy DevelopmentLow Voltage Electrical DistributionBilingual Communication (English and Spanish)Team Leadership and Coaching
About the role
Key responsibilities & impact- Define and implement the marketing strategy for the assigned business area, division, and markets
- Lead, develop, and coach the Marketing team
- Design and manage the marketing action plan to meet qualitative and quantitative targets profitably and ensure customer satisfaction
- Create, plan, and implement global marketing and branding strategies for the ED NEMA Business Line
- Support profitable growth by collaborating on regional marketing initiatives
- Complete brand transition activities and act as the point of contact for GE
- Support portfolio naming and trademarking strategy
- Guide product management and retail teams on new product introductions and labeling decisions
- Align LATAM local sales organizations with the global product strategy
- Develop and maintain technical collateral, including user manuals, lifecycle management announcements, product notes, catalog updates, and launch events
- Estimate, co-own with global communications, and execute the regional marketing budget
- Define quality metrics for global marketing initiatives and establish dashboards or other reporting
Requirements
What you’ll need- Experience with product management, product or segment marketing, sales, or related fields and the electrical distribution market
- Eight (8) years of experience in the low voltage electrical distribution industry
- Engagement and innovation around new product introductions, customer awareness and demand, and marketing campaign management
- Bachelor of Science degree in electrical or mechanical engineering or similar is preferred
- Marketing degree or certification is preferred
- Fluency and comfort communicating in both English and Spanish
Benefits
Comp & perks- Empowerment to lead and professional growth support
- Opportunity to work with global and local marketing teams
- Collaboration on global and regional marketing initiatives
- Team environment designed to support thriving
- Opportunity to contribute to sustainable and innovative smart-building solutions
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Campaign ManagementBranding StrategyTechnical Collateral DevelopmentBudget ManagementQuality Metrics Definition
Soft Skills
CollaborationInnovationCustomer Awareness
Certifications & Qualifications
Marketing Degree or Certification
Industry Keywords
Electrical Distribution MarketProduct IntroductionsLifecycle ManagementCatalog UpdatesTrademarking Strategy