Field Marketing Manager – Research Solutions
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Posted: 10/21/2026
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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and field marketing within the life sciences sector, with a strong focus on territory management, account engagement, and cross-functional collaboration. Proficient in leveraging data insights to drive marketing strategies and support sales initiatives.
Highest-signal resume keywords
Demand GenerationField MarketingAccount-Based MarketingLife Sciences Industry ExperienceCross-Functional Collaboration
About the role
Key responsibilities & impact- Generate and accelerate demand across priority territories, accounts, and research customer segments in the Western United States
- Own the West Region field activation plan, priorities, and activation calendar for Research Solutions
- Partner with Sales Leadership and Regional Product Marketing to identify priority territories, customer segments, named accounts, applications, and whitespace opportunities
- Translate go-to-market strategies, value propositions, and commercial priorities into targeted territory programs and account-level actions
- Allocate field marketing resources using account, territory, pipeline, and engagement insights
- Lead local activation to create and advance opportunities across academic, biopharma, biotechnology, government, and translational research segments
- Execute audience acquisition, campaigns, events, workshops, webinars, roadshows, product launches, and account-based marketing programs
- Drive follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression
- Monitor MQL conversion, program performance, pipeline influence, engagement, and return on investment
- Enable Sales with approved messaging, playbooks, battlecards, launch tools, and content
- Support customer workshops, workflow discussions, demonstrations, regional programs, reference activities, and peer-to-peer education
- Capture customer needs, adoption barriers, competitive activity, wins and losses, and territory-level whitespace
- Coordinate cross-functionally with Sales, Field Applications, Regional Product Marketing, Marketing Operations, and other commercial teams
- Provide frontline customer, competitive, market, and field enablement feedback for regional planning and strategy execution
- Ensure field execution aligns with brand, quality, regulatory, and claims requirements
Requirements
What you’ll need- Bachelor's degree in life sciences, marketing, business, or a related discipline
- 5+ years of sales, field marketing, commercial marketing, product marketing, field applications, or related commercial experience in the life sciences industry
- Experience partnering with Sales to execute territory, account, campaign, event, or launch programs that generate demand and support pipeline growth
- Strong understanding of life sciences research customers, laboratory workflows, and commercial buying processes
- Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions
- Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization
- Experience in flow cytometry, cell analysis, or related research technologies strongly preferred
- Experience with account-based marketing, digital campaign execution, and business intelligence tools preferred
- Frequent travel within the West Region for customer engagement, territory coverage, events, and sales collaboration
Benefits
Comp & perks- Medical, dental, and vision insurance
- Health savings and flexible spending accounts
- Life and disability insurance
- Wellness resources
- Mental health support and disease management programs
- 401(k)
- Deferred compensation programs
- Financial counseling
- DailyPay
- Educational savings resources
- Paid time off
- Company holidays
- Educational assistance
- Parental leave
- Adoption assistance
- Backup care
- Caregiving support
- Employee assistance programs
- Commuter benefits
- Pet insurance
- Legal services
- Associate discount programs
- Bereavement, military, personal, family, and medical leave
- Jury duty leave
- Remote/field-based workplace arrangement
- Performance-based reward and recognition opportunities
- Competitive compensation and benefits programs
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ExperienceCommercial MarketingProduct MarketingData AnalysisProject ManagementLaboratory WorkflowsFlow CytometryCell AnalysisCampaign ExecutionMarket Insights
Soft Skills
Excellent CommunicationInfluencing SkillsCollaboration Skills
Tools & Technologies
CRM ToolsBusiness Intelligence ToolsDigital Campaign Platforms
Industry Keywords
Life SciencesBiopharmaBiotechnologyTranslational ResearchAcademic ResearchMarket DataCustomer EngagementTerritory Coverage