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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing multichannel demand generation campaigns, utilizing data-driven marketing strategies and advanced analytics to optimize performance. Proficient in project management and collaboration across teams to achieve campaign objectives in fast-paced environments.
Highest-signal resume keywords
Demand Generation CampaignsData-Driven MarketingProject ManagementMarketo ProficiencySalesforce Experience
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Develop and implement multichannel campaigns across digital channels to acquire net new ICP contacts, drive engagement, and convert new logos
- Manage campaign operations from start to finish, including budgets, timelines, and deliverables
- Use AI, technology platforms, and data to define and target high-intent audiences
- Collaborate with content teams to produce content and messaging aligned with target ICPs and buyer stages
- Conduct market research and competitor analysis
- Collaborate cross-functionally to activate campaign plans in North America
- Partner with xDR teams on lead follow-up, e-gift and direct mail tactics, and sales prospecting programs
- Monitor campaign performance and adjust strategies based on data and KPIs
- Track lead flow and analyze campaign metrics against targets
- Prepare and present performance reports, campaign insights, and recommendations to stakeholders and regional marketing and account teams
Requirements
What you’ll need- 5+ years experience in demand generation, B2B marketing, or a related field, preferably in the technology, employee service, customer service or SaaS industry
- Proven capability in creating and implementing successful demand generation campaigns
- Strong analytical skills and experience with data-driven marketing
- Excellent project management skills with the ability to handle multiple projects simultaneously and strong attention to detail
- Proficiency with Marketo, Salesforce, 6Sense, and Tableau
- Exceptional communication and collaboration skills
- Ability to create concise presentations
- Strategic problem-solving skills with a growth mindset
- Ability to thrive in a fast-paced, dynamic, constantly evolving environment
Benefits
Comp & perks- Bonus eligibility
- Benefits or related incentives
- Hybrid work model with flexibility to work remotely for part of the week
- Inclusive workplace and global diversity, equity, and inclusion initiatives
- Reasonable accommodations for applicants with disabilities and disabled veterans
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Demand GenerationCampaign ManagementMarket ResearchCompetitor AnalysisPerformance ReportingKPI TrackingLead Flow AnalysisContent CollaborationAudience TargetingBudget Management
Soft Skills
Analytical SkillsCommunication SkillsCollaboration SkillsStrategic Problem-SolvingAttention to Detail
Tools & Technologies
MarketoSalesforce6SenseTableau
Industry Keywords
B2B MarketingSaaS IndustryTechnology SectorCustomer ServiceEmployee Service