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Posted: 10/21/2026Marketing Coordinator, Strategy & Intelligence
General MotorsCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing analytics and consumer insights, with a strong ability to synthesize information from diverse sources into actionable business implications. Proficient in managing project timelines and collaborating with cross-functional teams to drive brand strategy and performance.
Highest-signal resume keywords
Marketing AnalyticsConsumer InsightsProject CoordinationData AnalysisKPI Tracking
About the role
Key responsibilities & impact- Support analysis of brand health, consumer perceptions, competitive activity, campaign performance, and market trends
- Combine syndicated research, brand tracking, campaign measurement, and market intelligence findings
- Use research and measurement platforms to develop fact bases and inform recommendations
- Conduct data checks, trend reviews, and exploratory analyses
- Connect marketing metrics and research findings to brand priorities, campaign objectives, and planning decisions
- Monitor automotive and adjacent-category developments
- Coordinate brand health reviews, campaign retrospectives, quarterly business updates, and marketing performance summaries
- Gather inputs, manage timelines, validate data, and maintain source documentation
- Summarize findings, learnings, and implications for future planning
- Maintain consistent definitions, KPI tracking, reporting formats, and quality standards
- Partner with brand, media, creative, research, product marketing, and agency teams
- Coordinate meetings, working sessions, readouts, and follow-ups
- Translate stakeholder questions into analysis plans and identify appropriate sources and measures
- Balance recurring responsibilities with ad hoc requests while communicating status, dependencies, and risks
- Build concise PowerPoint or Google Slides presentations and executive summaries
- Highlight implications, opportunities, risks, and recommended next steps
- Support readouts with talking points, charts, and actionable materials
- Investigate consumer behavior, brand perceptions, competitive activity, marketing effectiveness, and category trends
- Support custom analyses and special projects for brand strategy, creative development, media planning, and marketing priorities
- Improve reporting processes, templates, data organization, and team ways of working
- Support Buick and GMC brands
Requirements
What you’ll need- Bachelor’s degree in marketing, business, statistics, economics, communications, or a related field
- 1–4 years of experience in marketing analytics, consumer insights, market research, business intelligence, or a related area
- Experience organizing and synthesizing information from multiple sources into clear findings and business implications
- Strong project coordination skills, including managing timelines, details, follow-ups, and competing priorities
- Ability to collaborate with cross-functional stakeholders and communicate clearly with technical and non-technical audiences
- Comfort working with marketing KPIs, research findings, and performance metrics
- Working knowledge of Excel and/or Google Sheets
- Working knowledge of PowerPoint and/or Google Slides
- GM does not provide immigration-related sponsorship for this role
- Candidates must not require GM immigration sponsorship now or in the future, including H-1B, OPT, STEM OPT, CPT, TN, or J-1 support
Benefits
Comp & perks- Hybrid work arrangement
- Benefits supporting well-being at work and home
- Equal employment opportunity and inclusive workplace
- Reasonable accommodations for applicants with disabilities
- Role-related assessment and/or pre-employment screening information provided
- No relocation benefits; relocation costs are the selected candidate’s responsibility
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchData OrganizationTrend AnalysisPerformance MetricsSyndicated Research
Soft Skills
CollaborationCommunicationDetail OrientationProblem SolvingTime Management
Tools & Technologies
ExcelGoogle SheetsPowerPointGoogle SlidesResearch Platforms
Industry Keywords
Brand HealthCampaign PerformanceMarket TrendsCompetitive ActivityMarketing Effectiveness