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Cushman & WakefieldCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong leadership and mentoring capabilities in managing marketing teams, with a focus on developing effective marketing strategies aligned with client objectives. Proficient in project management and operational excellence, ensuring high performance and adherence to best practices in commercial real estate marketing.
Highest-signal resume keywords
Team LeadershipIntegrated Marketing StrategyProject ManagementCommercial Real Estate MarketingPerformance Management
About the role
Key responsibilities & impact- Lead and manage a team of approximately 5–8 Marketing Specialists and Senior Marketing Specialists
- Provide day-to-day leadership, coaching, mentorship, and performance management
- Establish expectations and accountability while supporting collaboration, professional growth, and high performance
- Conduct one-on-ones, provide feedback, support performance reviews, and address performance or behavioral concerns
- Support onboarding and training and reinforce Property Marketing COE processes, tools, standards, and best practices
- Serve as a senior marketing resource and strategic advisor to Marketing Specialists, Brokerage Teams, and key stakeholders
- Guide property marketing strategies aligned with client objectives, target audiences, positioning, and business goals
- Translate property information, market dynamics, and brokerage objectives into marketing strategies and campaigns
- Provide strategic oversight for high-profile, complex, or sensitive assignments
- Build relationships with Brokerage Teams and stakeholders and improve service and partnerships
- Oversee team workload and resource allocation based on complexity, deadlines, capacity, and team-member strengths
- Monitor project activity, deadlines, workload, capacity challenges, project risks, and service issues
- Ensure adherence to workflows, project management practices, service-level expectations, and COE processes
- Use project management tools, reporting, and team data to assess workload, productivity, resource needs, and improvement opportunities
- Communicate team capacity, performance, challenges, and resource needs to leadership
- Develop solutions to recurring workflow or service challenges
- Support adoption of new processes, tools, technologies, and marketing capabilities
- Partner with Graphic Design, Content, Web/Video, Digital Marketing, and other internal teams
- Ensure projects are effectively scoped, directed, and managed through completion
- Resolve workflow, communication, and project challenges across teams
- Participate in national COE initiatives, training, process development, and strategic programs
- Stay current on commercial real estate marketing trends, emerging technologies, digital marketing capabilities, and industry best practices
Requirements
What you’ll need- Bachelor's degree
- 5–8 years of senior-level marketing experience
- Previous experience managing, mentoring, or leading marketing professionals strongly preferred
- Commercial Real Estate marketing experience strongly preferred
- Experience working in a fast-paced, client-facing, professional services, agency, or sales-driven environment preferred
- Strong understanding of integrated marketing strategy, including branding, print and digital marketing, email marketing, websites, presentations, advertising, and other property marketing channels
- Strong people leadership skills with demonstrated ability to coach, develop, motivate, and hold team members accountable
- Ability to effectively manage both high-performing employees and employees who require additional coaching, direction, or performance management
- Strong business acumen and ability to understand brokerage and client objectives and translate them into effective marketing strategies
- Excellent project management, organizational, and prioritization skills
- Strong interpersonal and communication skills
- Ability to navigate challenging conversations, manage expectations, solve problems, and provide clear recommendations
- Experience with project management platforms and marketing technology strongly preferred
- Ability to interpret workload, project, and performance data
- Strong attention to detail and strategic thinking
- Self-motivated and proactive, with the ability to take initiative and make sound decisions
- Demonstrated commitment to operational excellence, continuous improvement, and developing high-performing teams
Benefits
Comp & perks- Health insurance
- Vision insurance
- Dental insurance
- Flexible spending accounts
- Health savings accounts
- Retirement savings plans
- Life insurance programs
- Disability insurance programs
- Paid and unpaid time away from work
- Competitive pay
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Integrated Marketing StrategyProject ManagementDigital MarketingEmail MarketingBrandingAdvertisingPerformance Data InterpretationMarketing TechnologyContent DevelopmentMarket Analysis
Soft Skills
CoachingCommunicationProblem SolvingInterpersonal SkillsStrategic Thinking
Tools & Technologies
Project Management PlatformsMarketing TechnologyReporting ToolsCollaboration ToolsDigital Marketing Tools
Certifications & Qualifications
Bachelor's Degree
Industry Keywords
Commercial Real EstateMarketing Best PracticesClient-Facing EnvironmentProfessional ServicesSales-Driven Environment