Field Marketing Manager, Research Solutions – US East Region
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Posted: 10/21/2026
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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in demand generation and field marketing within the life sciences sector, with a strong focus on account-based marketing, customer engagement, and pipeline growth. Proficient in translating market insights into actionable strategies and coordinating cross-functional initiatives to drive commercial success.
Highest-signal resume keywords
Demand GenerationAccount-Based MarketingField MarketingLife Sciences Industry ExperienceProject Management
About the role
Key responsibilities & impact- Generate and accelerate demand across priority territories, accounts, and research customer segments in the Eastern United States
- Own the East Region field activation plan, priorities, and activation calendar for Research Solutions
- Partner with Sales Leadership, Sales, Field Applications, Regional Product Marketing, Marketing Operations, and other commercial teams
- Translate go-to-market strategy into local programs, events, account-based marketing initiatives, and sales activation
- Create opportunities, advance pipeline, and strengthen customer engagement
- Identify priority territories, customer segments, named accounts, applications, and whitespace opportunities
- Allocate field marketing resources using account, territory, pipeline, and engagement insights
- Lead local demand-generation activation across academic, biopharma, biotechnology, government, and translational research segments
- Coordinate audience acquisition, campaign execution, lead follow-up, opportunity creation, account engagement, and opportunity progression
- Monitor program performance, MQL conversion, influenced pipeline, and corrective actions
- Activate promotions and commercial programs and capture customer and competitive feedback
- Lead execution of events, workshops, webinars, roadshows, and local launch activities
- Execute product-launch activation plans and account-based marketing programs for named accounts
- Coordinate local channel or distributor programs where applicable
- Measure event and program outcomes, including engagement, opportunity creation, pipeline influence, and return on investment
- Enable Sales with approved messaging, playbooks, battlecards, launch tools, and content
- Support customer workshops, workflow discussions, demonstrations, reference activities, and peer-to-peer education
- Identify field enablement gaps, customer objections, and local content needs
- Engage local customers and selected KOLs in regional programs and events
- Ensure field execution aligns with brand, quality, regulatory, and claims requirements
- Capture customer needs, adoption barriers, competitive activity, wins and losses, and territory-level whitespace
- Translate account, opportunity, and territory insights into business reviews, launch assessments, and regional planning
- Coordinate cross-functional priorities, ownership, and follow-through
Requirements
What you’ll need- Bachelor's degree in life sciences, marketing, business, or a related discipline
- 5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in the life sciences industry
- Experience partnering with Sales to execute territory, account, campaign, event, or launch programs that generate demand and support pipeline growth
- Strong understanding of life sciences research customers, laboratory workflows, and commercial buying processes
- Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions
- Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization
- Frequent travel within the East Region is expected for customer engagement, territory coverage, events, and sales collaboration
- Experience in flow cytometry, cell analysis, or related research technologies strongly preferred
- Experience with account-based marketing, digital campaign execution, and business intelligence tools preferred
Benefits
Comp & perks- Medical, dental, vision, health savings and flexible spending accounts
- Life and disability insurance
- Wellness resources
- Mental health support
- Disease management programs
- 401(k)
- Deferred compensation programs
- Financial counseling
- DailyPay
- Educational savings resources
- Paid time off
- Company holidays
- Educational assistance
- Parental leave
- Adoption assistance
- Backup care
- Caregiving support
- Employee assistance programs
- Commuter benefits
- Pet insurance
- Legal services
- Associate discount programs
- Bereavement, military, personal, family and medical leave, and jury duty leave
- Performance-based reward and recognition opportunities
- Remote or field-based workplace arrangement
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ActivationPipeline ManagementCampaign ExecutionMarket Data AnalysisEvent CoordinationCustomer EngagementLead GenerationOpportunity CreationCRM InterpretationFlow Cytometry
Soft Skills
Excellent CommunicationCross-Functional CollaborationInfluencing SkillsProject Management
Tools & Technologies
Business Intelligence ToolsDigital Campaign Tools
Industry Keywords
Life SciencesBiopharmaBiotechnologyTranslational ResearchLaboratory WorkflowsCommercial Buying Processes