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Posted: 10/21/2026Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and optimizing multi-channel lifecycle campaigns, with a strong focus on data-driven decision-making and cross-functional collaboration. Proficient in HubSpot for managing workflows and segmentation, with a proven track record in driving key business metrics in B2B SaaS or fintech environments.
Highest-signal resume keywords
Lifecycle MarketingHubSpot ExpertiseData AnalysisCross-Functional CollaborationCampaign Performance Tracking
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Design, build, and optimize multi-channel lifecycle campaigns across email, in-app, and SMS.
- Manage campaigns across onboarding, activation, engagement, retention, win-back, and expansion stages.
- Own segmentation and lifecycle stage definitions in HubSpot.
- Ensure clean handoffs between marketing, sales, and customer success.
- Build and maintain nurture tracks for MQLs, trials, and post-sale customers.
- Partner with Analytics/Ops to define, track, and report on lifecycle metrics and campaign performance.
- Identify and troubleshoot data integrity issues across the lifecycle funnel.
- Run A/B tests on messaging, timing, and channel.
- Collaborate with Content and Design teams to produce lifecycle-specific creative assets.
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
- 3+ years of experience in lifecycle, retention, or CRM marketing, ideally in B2B SaaS or fintech.
- Strong experience with HubSpot, including workflows, segmentation, and lifecycle stage management.
- Track record of building nurture programs that measurably drive key business metrics (pipeline, activation, retention, NRR).
- Experience in payments, fintech, or other regulated B2B industries is a plus.
- Strong analytical skills with the ability to independently pull and interpret data to drive campaign decisions.
- Proven ability to partner cross-functionally with Sales and Customer Success teams on lifecycle and handoff processes.
- Excellent written communication skills, with a capability to write compelling lifecycle copy or brief creators effectively.
- High comfort with ambiguity and a builder’s mindset focused on creating infrastructure rather than just executing existing campaigns.
- Familiarity with SQL, BI tools (Looker, Tableau), product-led growth motions, and in-app messaging tools is nice to have.
- Must be authorized to work in the United States; no sponsorship is available.
Benefits
Comp & perks- Medical, Dental, & Vision Coverage
- Flexible Paid Time Off
- 401(k) + Match
- Mental Health Support & Well-Being Program
- Paid Maternity & Paternity Leave
- Education Assistance
- Company-funded Lifestyle Spending Account
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lifecycle Campaign DesignSegmentation ManagementA/B TestingNurture Program DevelopmentData Integrity Troubleshooting
Soft Skills
Written CommunicationAnalytical ThinkingProblem-SolvingAdaptability
Tools & Technologies
HubSpotSQLLookerTableauIn-App Messaging Tools
Industry Keywords
B2B SaaSFintechCustomer SuccessRetention MarketingPipeline Management