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Blackthorn.ioCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing marketing technology stacks, including Salesforce and Marketing Cloud, while optimizing integrations and workflows to enhance lead management and campaign performance. Proficient in building dashboards and ensuring data accuracy across marketing platforms.
Highest-signal resume keywords
Salesforce ExperienceMarketing Automation PlatformsAPI UnderstandingDashboard BuildingB2B Marketing Operations
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own and manage the marketing technology stack, including Salesforce, Marketing Cloud (Pardot), Qualified, Apollo, website aspects, and other marketing applications.
- Maintain and optimize integrations between marketing, sales, and revenue operations systems.
- Build and improve marketing automation workflows, lead routing, segmentation, and nurture campaigns.
- Manage website updates, landing pages, and forms using AI-powered and no-code tools.
- Build dashboards and reports tracking campaign performance, lead generation, funnel metrics, and marketing ROI.
- Maintain data accuracy, consistency, and quality across marketing platforms.
- Identify and resolve technical issues across marketing systems.
- Partner with marketing, sales, and revenue operations teams to improve lead management and conversion rates.
Requirements
What you’ll need- Experience in B2B marketing operations, marketing technology, or a similar technical role.
- Demonstrates significant experience with MCP, AI-tooling, Github operations, and self-reliance.
- Strong hands-on experience with Salesforce and marketing automation platforms.
- Familiarity with Salesforce Marketing Cloud, Qualified, Apollo, and similar tools.
- Understanding of APIs, system integrations, data flows, and automation workflows.
- Experience managing websites, landing pages, forms, and CMS platforms.
- Ability to build dashboards, analyze marketing performance, and manage campaign attribution.
- Ability to work independently and take ownership of technical projects from start to finish.
- Strong communication skills and ability to collaborate across marketing, sales, and revenue operations.
- A proactive, resourceful mindset with a willingness to learn new tools and technologies.
- Applicants must be based in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, or WI.
Benefits
Comp & perks- An incredible team of smart and supportive people
- A deep feeling of satisfaction and completion
- Fully remote global team working from home
- Stock options for every employee
- Flexible work week
- $400 office stipend
- Maternity/Paternity leave
- Student loan debt assistance
- Pledge 1% - time off during the year for helping nonprofits
- Health insurance contribution (if in the US)
- Children's 529 college fund assistance (if in the US)
- Occasional team meetups
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Technology ManagementLead RoutingSegmentationNurture CampaignsData Quality MaintenanceTechnical Issue ResolutionCampaign Attribution AnalysisWebsite ManagementAutomation WorkflowsIntegration Optimization
Soft Skills
Strong CommunicationCollaborationProactive MindsetResourcefulnessIndependence
Tools & Technologies
SalesforceMarketing CloudPardotQualifiedApolloAI-Powered ToolsNo-Code ToolsCMS PlatformsGithubMCP
Industry Keywords
B2B MarketingMarketing OperationsRevenue OperationsLead ManagementCampaign Performance