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Marketing Operations Manager
First AmericanCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing marketing operations and performance marketing, with a strong focus on data governance, campaign tracking, and dashboard reporting. Proven ability to lead teams, optimize processes, and collaborate across marketing, analytics, and technology functions.
Highest-signal resume keywords
Marketing Operations ManagementCampaign Tracking ExpertiseDashboard BuildingData Governance PracticesTeam Leadership
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Manage and coach direct reports, ensuring goal clarity, accountability, and professional growth
- Build scalable processes and foster continuous improvement
- Unify marketing data across CRM, MAP, paid media, and analytics systems
- Partner with IT, Analytics, and divisional teams to maintain accurate, consistent, accessible integrations and data pipelines
- Establish data governance practices for reporting and analysis
- Own campaign tracking architecture, UTM governance, and attribution setup
- QA lead routing and conversion tracking
- Maintain platform alignment to prevent duplicate or misattributed data
- Build dashboards for spend, performance, ROI, and pipeline contribution
- Deliver timely, accurate operational and executive reporting
- Collaborate with Analytics on actionable performance readouts
- Lead experiment design and incrementality measurement
- Establish data quality standards and governance frameworks
- Continuously optimize processes for efficiency and scalability
- Build and grow the Performance Marketing Center of Excellence team
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field
- 7+ years in marketing operations, performance marketing, or related data-driven marketing roles
- Experience managing and developing operational or technical talent
- Proven expertise in tracking, attribution, and campaign QA
- Hands-on experience building dashboards, reporting frameworks, and governance processes
- Strong attention to detail and data accuracy
- Ability to partner across marketing, analytics, and technology teams
- Fluency with Google Analytics (GA4), Looker Studio, attribution platforms, Salesforce, Salesforce Marketing Cloud, HubSpot or equivalent, tag management systems, UTM governance tools, and project management/campaign orchestration platforms
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- 401k
- PTO/paid sick leave
- Employee stock purchase plan
- Inclusive workplace culture
- Equal opportunity employment
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisAttribution TrackingCampaign QAPerformance MarketingProcess OptimizationReporting FrameworksData Quality StandardsExperiment DesignIncrementality MeasurementGoal Clarity
Soft Skills
Attention to DetailCoachingCollaborationAccountabilityProfessional Growth
Tools & Technologies
Google Analytics (GA4)Looker StudioSalesforceSalesforce Marketing CloudHubSpotTag Management SystemsUTM Governance ToolsProject Management PlatformsCampaign Orchestration PlatformsAnalytics Systems
Industry Keywords
Marketing Data IntegrationPerformance Marketing Center of ExcellenceData-Driven MarketingOperational ReportingContinuous Improvement