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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building AI-ready data foundations and governing marketing data architecture, with a strong focus on data quality, analytics, and performance metrics. Proficient in SQL, dbt, and cloud data warehousing, with a proven ability to influence stakeholders through data-driven insights.
Highest-signal resume keywords
Advanced SQLSnowflakeDbt ExperienceMarketing Data ArchitectureBusiness Intelligence Skills
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Design and build an AI-ready data foundation for marketing and GTM
- Create governed dbt models and a semantic layer with consistent metric definitions
- Prioritize foundation domains including marketing performance, attribution, pipeline, account hierarchy, and customer retention data
- Build validation and testing frameworks for data quality and AI-generated answers
- Partner with Marketing Operations and IT to deploy and improve AI tools
- Own marketing data architecture, including source connectors, Snowflake ingestion, transformation, orchestration, and curated models
- Build and maintain pipelines integrating Salesforce, Marketo, Marketo Measure/Bizible, ABM, advertising, and sales engagement platforms
- Model account hierarchies and lead-to-account matching
- Govern marketing attribution and lead ABM measurement initiatives
- Apply cohort analysis, funnel velocity, incrementality testing, and forecasting
- Analyze campaign and channel performance and recommend budget and program mix changes
- Partner with leadership on planning, pipeline targets, growth strategy, and operating cadences
- Build and own executive dashboards and analytics for business reviews and QBRs
- Define and govern marketing metrics such as MQL/MQA, SAL, sourced and influenced pipeline, CAC, and ROI
- Maintain the marketing analytics roadmap and prioritize work
- Establish data quality standards and automated checks
- Ensure marketing data and AI use comply with privacy, security, and governance requirements
- Mentor analysts and Marketing Operations teammates on SQL, dbt, data modeling, and responsible AI use
Requirements
What you’ll need- 5+ years of experience in GTM, marketing, revenue operations analytics, or business intelligence, ideally in B2B SaaS or technology
- Advanced SQL and hands-on experience with Snowflake or a comparable cloud data warehouse
- Experience designing data models
- Hands-on dbt experience building production-grade, tested, documented models
- Experience building or governing a semantic or metrics layer
- Experience with ELT and orchestration tooling such as Fivetran or Airflow
- Deep knowledge of Salesforce data structures and Marketo or comparable marketing automation platform
- Expert BI skills in at least one major platform such as Power BI, Looker, Tableau, Omni, or Hex
- Experience designing and governing multi-touch attribution and ABM reporting
- Practical hands-on use of AI tools in analytics work and understanding of AI-ready data
- Track record of owning an analytics roadmap and influencing senior stakeholders with data
- Excellent written and verbal communication
- Experience building or evaluating AI agents or LLM-based assistants, including accuracy testing
- Python or R for statistical analysis, automation, or modeling
- Experience with Marketo Measure (Bizible) at an administrator or model-design level
- Familiarity with sales engagement, conversation intelligence, data enrichment, ABM/intent, and product analytics platforms
- Experience supporting annual planning, territory design, pipeline coverage modeling, or retention KPIs
- Experience in a regulated industry
- Bachelor's degree in Analytics, Statistics, Computer Science, Business, Marketing, or a related field, or equivalent practical experience
Benefits
Comp & perks- Base salary range of $106,000–$141,000 per year
- Any applicable bonus programs
- Hybrid work arrangement
- Opportunities for learning and professional development
- Collaboration with global teams and exposure to AI/ML technology
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data ModelingELTAttribution ReportingCohort AnalysisFunnel VelocityIncrementality TestingForecastingPythonRAI Tools in Analytics
Soft Skills
Excellent Written CommunicationExcellent Verbal CommunicationMentoring
Tools & Technologies
SalesforceMarketoFivetranAirflowPower BILookerTableauOmniHexMarketo Measure
Industry Keywords
GTMB2B SaaSRevenue Operations AnalyticsBusiness IntelligenceRegulated Industry