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Marketing Operations Manager
Orchid SecurityCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing operations with a strong focus on HubSpot and Salesforce integration, campaign infrastructure management, and data-driven decision-making. Capable of optimizing workflows, managing marketing technology stacks, and collaborating effectively with sales and demand generation teams.
Highest-signal resume keywords
HubSpot ExpertiseSalesforce KnowledgeCampaign Infrastructure ManagementData AnalysisMarketing Technology Integration
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own Orchid’s marketing operations function
- Own and optimize HubSpot workflows, automation, lead scoring, segmentation, list management, and reporting
- Manage the HubSpot–Salesforce integration and ensure clean lead handoff, accurate lifecycle stages, and reliable synchronization
- Build and maintain campaign infrastructure, including landing pages, forms, UTM tracking, email sequences, and nurture programs
- Own the marketing data layer, including lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards
- Evaluate and manage the broader marketing technology stack, identify gaps, recommend tools, and own integrations
- Collaborate with demand generation on campaign execution and with sales on lead routing and handoff quality
- Document processes, build playbooks, and create the operational foundation for scaling
- Report to the VP Marketing
Requirements
What you’ll need- 3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity company
- Deep, hands-on HubSpot expertise, including complex workflows
- Strong Salesforce working knowledge, including the HubSpot–Salesforce relationship
- Comfortable building dashboards and reports from scratch
- Data-oriented approach to identifying issues
- Self-directed and able to identify what needs fixing independently
- Experience managing multiple tools and integrations simultaneously is a plus
- Experience with tools such as ZoomInfo, Clearbit, and intent data is a plus
Benefits
Comp & perks- Meaningful equity
- Full flexibility
- Competitive compensation (amount not specified)
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing OperationsWorkflow OptimizationLead ScoringAttribution ModelingFunnel ReportingDashboard CreationEmail SequencesUTM TrackingLead HygieneSegmentation
Soft Skills
Self-DirectedProblem-SolvingCollaboration
Tools & Technologies
HubSpotSalesforceZoomInfoClearbitMarketing Technology Stack
Industry Keywords
B2B SaaSCybersecurityLead HandoffCampaign Execution