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DiversifiedCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketing Operations and Marketing Technology, with a strong focus on demand generation, process optimization, and performance measurement. Proven ability to lead cross-functional teams and drive continuous improvement initiatives that enhance marketing effectiveness and scalability.
Highest-signal resume keywords
Marketing Operations ManagementMarketing Technology PlatformsDemand Generation OperationsHubSpot AdministrationPerformance Measurement and Reporting
About the role
Key responsibilities & impact- Build and scale the operational foundation powering Diversified's marketing organization and demand generation engine
- Oversee marketing technology, demand generation operations, analytics, reporting, project management, and process optimization
- Lead the strategy, administration, governance, and optimization of the marketing automation platform and broader marketing technology ecosystem
- Develop and maintain scalable marketing operations processes, workflows, and governance standards
- Drive continuous improvement initiatives enhancing marketing effectiveness, efficiency, and scalability
- Ensure seamless integration between marketing systems, CRM platforms, and revenue operations processes
- Design and scale lead management processes, lifecycle programs, campaign operations, and marketing automation capabilities
- Build operational frameworks supporting demand generation, account-based marketing, and revenue marketing programs
- Partner with sales and revenue teams to optimize lead flow, conversion, and pipeline contribution
- Establish performance measurement frameworks, attribution models, dashboards, and executive reporting
- Own website, campaign, and digital analytics across marketing channels
- Develop KPI reporting and insights enabling data-driven decision making
- Deliver executive-level visibility into marketing performance, pipeline contribution, and ROI
- Lead and develop a global team responsible for marketing operations, automation, analytics, reporting, and project management
- Foster operational excellence, accountability, collaboration, and continuous learning
- Manage priorities, resources, and team performance to support business objectives
- Administer the marketing operations budget and support financial planning, reconciliation, and optimization
- Collaborate with Marketing, Sales, Revenue Operations, Finance, and IT to align systems, processes, and business goals
- Evaluate and recommend technology investments supporting organizational growth and marketing effectiveness
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, Technology, or a related field
- 7+ years of experience in Marketing Operations, Marketing Technology, Revenue Operations, Demand Generation Operations, or related B2B marketing leadership roles
- Demonstrated experience managing marketing technology platforms and marketing automation systems
- Strong analytical, reporting, and performance measurement capabilities
- Experience leading cross-functional initiatives and operational transformation projects
- Proven ability to build scalable processes, systems, and frameworks that support business growth
- Preferred: Deep expertise with HubSpot administration, automation, reporting, workflow development, and platform optimization
- Preferred: Experience integrating marketing automation platforms with CRM and sales technology ecosystems
- Preferred: Strong understanding of B2B demand generation, lifecycle marketing, funnel optimization, and revenue attribution
- Preferred: Experience leading distributed or global teams
- Preferred: Advanced skills in dashboard development, KPI management, executive reporting, and digital analytics
- Preferred: Experience working closely with sales organizations and revenue operations teams
- Preferred: Exceptional communication, stakeholder management, and organizational leadership skills
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Automation SystemsProcess OptimizationLead Management ProcessesCampaign OperationsKPI DevelopmentDigital AnalyticsAttribution ModelsWorkflow DevelopmentRevenue AttributionFunnel Optimization
Soft Skills
Exceptional CommunicationStakeholder ManagementOrganizational LeadershipCollaborationAccountability
Tools & Technologies
HubSpotCRM PlatformsMarketing Automation PlatformsAnalytics ToolsReporting Dashboards
Industry Keywords
B2B MarketingDemand GenerationRevenue OperationsOperational TransformationCross-Functional Initiatives