Chainalysis Inc.

Senior Product Marketing Manager, Platform

Chainalysis Inc.
Posted 10/21/2026full-timeRemote • United StatesSenior💰 $152,000 - $230,000 per yearWebsite
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Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing with a focus on developing compelling value propositions and lifecycle campaigns. Proven ability to collaborate across teams to enhance messaging and drive business outcomes in B2B enterprise technology.

Highest-signal resume keywords
8+ Years In B2B Enterprise Technology MarketingExperience Building New PropositionsLifecycle Campaign DesignExceptional Writing And Editorial JudgmentCross-Functional Collaboration

Tech Stack

Tools & technologies
Cyber Security

About the role

Key responsibilities & impact
  • Own positioning for the Chainalysis platform as a whole
  • Define and evolve the Chainalysis value story and differentiation
  • Build messaging for consistent use by go-to-market teams
  • Own competitive positioning and provide actionable guidance to deal teams
  • Build lifecycle campaigns for onboarding, activation, expansion, and renewal
  • Identify cross-sell and upsell patterns and create supporting plays and assets
  • Explain the commercial model in customer terms
  • Lead go-to-market planning for portfolio-wide launches
  • Produce strategic content including first-call decks, value maps, discovery frameworks, ROI stories, objection handling, and sales plays
  • Partner with Product, Product Marketing, GTM, and Enablement teams to create field tools
  • Use churn, win-loss, field feedback, and competitive signals to improve positioning
  • Measure outcomes reflecting business health

Requirements

What you’ll need
  • 8+ years in product, solutions, industry, or B2B enterprise technology marketing
  • Experience building a new proposition, segment, or business line from nothing
  • Experience developing positioning that connects multiple capabilities into one value story
  • Experience designing lifecycle campaigns or expansion programmes, owning messaging and mechanics
  • Exceptional writing and editorial judgment
  • Ability to write headlines, persuasive narratives, practical sales content, and executive-level messaging
  • Comfortable driving ambiguous, multi-stakeholder work across Product, Sales, technical and revenue teams, and senior leaders
  • Nice to have: experience with blockchain, digital assets, or crypto-native financial infrastructure
  • Nice to have: experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology
  • Nice to have: familiarity with consumption- or usage-based pricing and packaging
  • Legally authorized to work for any employer in the United States without restrictions
  • Visa sponsorship is not specified as available

Benefits

Comp & perks
  • Equity
  • Bonus
  • Remote work
  • Reasonable accommodations for the interview process
  • Diversity and inclusion initiatives

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Positioning DevelopmentMessaging CreationLifecycle CampaignsSales Content DevelopmentCompetitive PositioningROI StorytellingObjection HandlingDiscovery FrameworksValue MapsExpansion Programs
Soft Skills
Persuasive Narrative WritingEditorial JudgmentDriving Ambiguous WorkStakeholder ManagementCommunication
Industry Keywords
BlockchainDigital AssetsCrypto-Native Financial InfrastructureAI-Powered ProductsData PlatformsIntelligence ProductsCybersecurityRisk And Compliance TechnologyConsumption-Based PricingUsage-Based Packaging