Product Marketing Manager
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Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing with a focus on B2B SaaS, including market positioning, messaging frameworks, and competitive analysis. Proven ability to create sales enablement materials and lead go-to-market strategies for product launches.
Highest-signal resume keywords
Product Marketing ExperienceB2B SaaS ExpertiseCompetitive Research SkillsSales Enablement Material CreationHubSpot CRM Knowledge
About the role
Key responsibilities & impact- Own Hudu's market positioning, messaging, competitive story, launches, and sales materials
- Develop messaging frameworks for MSPs, internal IT teams, and related segments
- Own competitive research and comparison documentation, including capability facts, claims, migration narratives, objection handling, and win/loss insight
- Lead or present product benefits and value in person and/or on webinars
- Plan and run go-to-market for new products and major releases
- Create tiered release GTM plans with the VP of Marketing and Product leads
- Create and maintain sales enablement materials including decks, one-pagers, battlecards, talk tracks, and demo narratives
- Set and approve product and competitive messaging on hudu.com
- Partner with Customer Success and Growth on product adoption and expansion campaigns
- Run customer interviews, win/loss reviews, and review-site analysis
- Share research insights with product, leadership, and the content strategist
- Track influenced pipeline, competitive win rates, launch adoption, and enablement usage, adjusting based on results
- Collaborate with the VP of Marketing, product, sales, customer success, and senior content strategist
Requirements
What you’ll need- 5+ years in product marketing, including at least 3 in B2B SaaS
- Experience marketing to IT professionals, MSPs, or other technical buyers
- Time in the MSP ecosystem (PSA, RMM, documentation, or security tools) is a strong plus
- Launches you can point to, with results you can explain
- Clear, plain writing; ability to describe a technical feature in one sentence a busy technician believes
- Factual and respectful competitive positioning
- Ability to set your own priorities and ship without a large team around you
- Working knowledge of HubSpot or a similar CRM
- Familiarity with SEO and AI search (AEO) is a plus
- Ability to lead or present in person and/or on webinars
- Legally authorized to work in the United States
- Compensation is determined by skills, experience, education, and job-related qualifications
Benefits
Comp & perks- Health Insurance
- 401k plan with company matching
- Paid time-off
- Flexible work hours
- Work Life Balance
- Rapid product evolution with regular feature updates and new tools
- High user satisfaction with ease of use, powerful documentation capabilities, and strong product support
- High-growth, startup environment where team members can wear many hats, innovate, and grow with the company
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market PositioningMessaging Framework DevelopmentCompetitive AnalysisGo-To-Market StrategySales EnablementTechnical WritingProduct Launch ManagementCustomer InterviewsWin/Loss AnalysisSEO Familiarity
Soft Skills
Clear CommunicationPrioritizationPresentation SkillsCollaboration
Tools & Technologies
HubSpotCRM Software
Industry Keywords
B2BSaaSMSP EcosystemPSA ToolsRMM ToolsDocumentation ToolsSecurity Tools