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Upwind SecurityCore Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing within enterprise SaaS, particularly in cybersecurity and cloud infrastructure, with a strong focus on creating impactful messaging and sales enablement materials. Capable of adapting strategies based on competitive insights and customer feedback while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Product Marketing ExperienceSales EnablementCloud-Native Technology FamiliarityStrong Writing SkillsCompetitive Analysis
Tech Stack
Tools & technologiesAbout the role
Key responsibilities & impact- Own industry and persona depth by building use cases, messaging, and proof points for target industries and regulatory contexts
- Partner with Sales Enablement to deliver talk tracks, pitch narratives, objection handling, and sales proof
- Measure sales-team usage of product marketing content and improve messaging when needed
- Support live deals through competitive escalations, positioning, objection handling, and customer conversations
- Own the field-facing competitive layer, including battlecards, talk tracks, and discovery questions
- Build customer proof through case studies, use cases, references, and credible evidence
- Carry objections, loss reasons, and buyer language back into positioning and product
- Sign off on field readiness before product launches
- Report to the Head of Product Marketing and work daily with Product, Sales, Sales Architects, and Customer Success
Requirements
What you’ll need- 5 or more years in product marketing, technical marketing, industry marketing, or consulting at an enterprise SaaS company, ideally in cybersecurity or cloud infrastructure
- Experience making messaging stick with a sales team and adapting materials based on live-call performance
- Competitive instinct in a displacement motion
- Ability to learn industry-specific concerns, including what CISOs in regulated industries care about
- Strong writing skills for sales-use content
- Familiarity with cloud-native technology such as Kubernetes, containers, APIs, IAM, vulnerability management, runtime security, CNAPP, CSPM, CWPP, AI security, or related domains
- Ability to hold one's own with engineers
- Hands-on execution mindset
- Comfort with ambiguity and speed
- Applicants may request reasonable accommodation at any stage of the hiring process
Benefits
Comp & perks- Equal opportunity employment
- Reasonable accommodation for applicants with disabilities at any stage of the hiring process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Messaging DevelopmentUse Case CreationCompetitive PositioningObjection HandlingSales Proof CreationCase Study DevelopmentPerformance MeasurementTechnical MarketingConsulting ExperienceEnterprise SaaS Expertise
Soft Skills
Hands-On Execution MindsetComfort with AmbiguityAdaptabilityCollaborationCommunication
Tools & Technologies
KubernetesContainersAPIsIAMVulnerability ManagementRuntime SecurityCNAPPCSPMCWPPAI Security
Industry Keywords
CybersecurityCloud InfrastructureRegulatory ContextsCISO ConcernsEnterprise SaaS